I Can't Help Myself – You Gotta See This

Most copywriters are more than happy to write a page for you and get paid for it. Problem is, a page of copy is only part of the equation. There’s a lot that goes into the mix: SEO, strategy, funnels, traffic, followup, offer and price – that sort of thing. That’s why I think – […]

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When You Should Not Hire a Copywriter

Lots of people – a scary amount, in fact – start looking for a copywriter when everything else is ready. New site design is pretty much done, adword campaign ready to launch, product ready to sell – oh yeah, we still need some copy. When requests like that reach me, I usually flat-out turn them […]

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How to Use Science Friction to Increase Sales. And Email, Too

I read a fascinating article last year, just found back the link. Here’s the deal: Have you ever wondered why sometimes an object like a sofa or a cupboard seems impossible to move? When you clearly remember that last year when you put it there, you were perfectly able to shift the object without much […]

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The One Profession That Does Well No Matter What, and How You Can Benefit From It

  It’s common knowledge in the world of marketing and sales that the last guy who needs to worry about his job is… … the salesman. The theory goes that there will always be a need for people who can sell something for others. Makes sense, too. And, it’s true. Salespeople generally continue to do […]

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I Just Turned Down a $10,000 Gig

Because that is, apparently, how I roll. Honestly, some days I don’t know how I manage to survive. It was a great gig too. A guy in the USA, a doctor and nutritionist. Is featured on TV, has written a few New York Times Bestsellers. Want a free daily coaching email in your inbox daily? […]

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Tell Me If You've Heard This One: I Used to Be a Tailor

Not the kind that shortens trousers for your dry cleaner, either. I’m what is called a bespoke tailor. That means I used to create fully handmade suits, entirely made to individual measurements. I used to be pretty good at it too: People used to call me an artist, and said things like ‘magnificent’ and ‘most […]

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The Most Dangerous Thing, the Biggest Threat to Your Business…

…is you. This takes us all the way back to the very basics of being in business: it’s never about you. It’s about your buyer, and how well their problem will be solved after they buy from you. And yet, the majority of websites don’t take this approach in their messaging. That’s a big problem, […]

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Quick Tip to Get More Sales Between Now and December

I know it’s early in the year, but you need to know this. While researching the other day, I came across a very interesting fact: The majority of Christmas spending happens in October and November. Now, you could argue that it’s too early, but I’m telling you: Within two weeks from today, there is going […]

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Get Rid of That Search Form Already

Today it’s going to be a real short one. There’s one mistake I see a lot, and it’s real bad for business. I’m talking about the search box that many people have on their site. Usually in the top right corner somewhere. That’s such a pity, because it’s Want a free daily coaching email in […]

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How Not to Write an Article or Blog Post

Sauntered over to Twitter just now. Saw a link by someone who usually shares good stuff, so I clicked. Landed on a blog post. It opened thusly: “It’s like this, you see”. Now, I’m all for conversational writing. I commend personal style. But if you’re going to write something, do it in a way that […]

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