How Far Would You Go To Engage a Reader?

If you’re going to cause people to take action… If you’re going to make sales… If you want to earn money by solving problems for people… You have to – absolutely must – be able to have those people relate to you and your message. For that, you need to know who they are. You […]

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You Would Think Someone at Expedia Would Have Been Awake

Last week I came across an article on Silicon.com with the title: ‘How one extra data field can cost 12 Million’. I went to have a read and saw the opening sentence: 
Online travel firm Expedia has found that data analytics can deliver a multi-million dollar kick to a company’s bottom line. What a complete […]

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We're All Making a Ding in the Universe

I live by smiles. For me a smile is a means to an end, because it makes me feel better and it makes me more pleasant to be around. It’s also a result. Notably, smiles are the result of what I consider healthy thinking. Imagine an empty, white room. It may be beautiful, but it’s […]

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A Friendly Open Question For Clay Collins

I like Clay Collins. I think he’s very smart, funny and helpful, and I’ve learned a lot from him, and still do. That’s why I’m subscribed to his marketing show and that’s why I received the email that ultimately led to this post – and hopefully to a bit of friendly debate. Clay Did Something […]

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The Most Beautiful Lonely Christmas – And Loathsome Marketers

This was supposed to be a vitriolically angry post, but my cat just snuggled up to me, so I’m a bit placated. You win. It may seem really weird and antisocial, but this last holiday season, I decided to stay at home and spend it all by myself, on my own. I didn’t want to […]

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How Do You Make Money?

A few years ago on a rainy and gloomy night, I was approached by some guy as I was hurrying home. “Hey, listen, lemme tell you something. Do you want to know how to make money?” I was pretty hungry in those days, but I was badly cynical too. As I walked on, he followed […]

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Can I Have My Christmas Present Now Please?

Last week I had a strange and somewhat shocking experience which inspired a post. I accidentally asked Erika Napolitana if she would be interested in running it and quite surprisingly (or not) she accepted, so it now lives here. The short story: people hurt, people break, people struggle and life can be really tough. But! […]

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Lessons From a Scoundrel: How to Write Killer Subject Lines

Imagine a really pretty woman as she walks into a bar with a female friend. It’s probably after work and they’re about to have a drink, a chat, and unwind a little. Now this lady is awesome. Stunning. I’m talking Raquel Welch-ish or maybe Naomi Campbell. Or Susan Boyle if you like, I’m really not […]

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Spin Tops and Thanksgiving

So I’ve had the blogosphere positively bombard me with remarks, tweets, and articles about thanksgiving. Which is cool, if a bit odd for a European. We don’t celebrate Thanksgiving in Europe, unfortunately, though we do eat turkey. Thing is, in Holland turkey is eaten at Christmas. Nothing wrong with that. What really sucks though is […]

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Ethics in marketing. Really?

Uh-oh… JohnnyBTruant has just posted an article I wrote, and I realized that it’s been three weeks since I wrote anything here. So, go check out the article: http://questiontherules.com/i-am-johnnys-balls/ I’ll see you back here when you’re done. Ethics in marketing. Really? Have you ever seen a kid in a store launch into a frenzy of  […]

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