Hype Copy? EWWW. What Kind of Girl Do You Think I Am?

Every now and then I get asked to write hard-hitting, high-persuasion copy. And then they say: “Kind of similar to this one”. When I click the provided link, I see a page that sells based only on hype. Headlines that shout at me, overblown claims, hyperbole in every paragraph.   Obviously, that’s when I decline […]

Continue reading...

One of Your Friends Needs Help. Please Do Them a Favour

I need your help, but not for myself. This isn’t for my benefit. I’m asking you to do someone a favour, because I’m pretty sure you know people who could use a leg-up. Like my buddy Adam, who’s working hard to build a cleaning company with his wife Eve. So, without him asking for it, […]

Continue reading...

How to Use Marketing to Get Liked More, Instead of Pissing People Off. Or Having Them Call the Police

  Saw a great example just now of some of the worst, most ineffective and piss-off marketing you can imagine. And another example of doing marketing very right, which makes a great illustration of why I write these daily emails. Here goes. We get a lot of peddlers here in the South of Spain. The […]

Continue reading...

The Return of the Killer Comma, or: How to Destroy the Expensive Salescopy You Just Bought

I’m proud of my work, but I’m not precious about it. I’m happy to work with client feedback. The interchange is often very useful – it helps me create better copy. It’s a little bit more delicate when a client starts to edit the copy on their own, but I’m not against it. But sometimes, […]

Continue reading...

I Can't Help Myself – You Gotta See This

Most copywriters are more than happy to write a page for you and get paid for it. Problem is, a page of copy is only part of the equation. There’s a lot that goes into the mix: SEO, strategy, funnels, traffic, followup, offer and price – that sort of thing. That’s why I think – […]

Continue reading...

When You Should Not Hire a Copywriter

Lots of people – a scary amount, in fact – start looking for a copywriter when everything else is ready. New site design is pretty much done, adword campaign ready to launch, product ready to sell – oh yeah, we still need some copy. When requests like that reach me, I usually flat-out turn them […]

Continue reading...

How to Use Science Friction to Increase Sales. And Email, Too

I read a fascinating article last year, just found back the link. Here’s the deal: Have you ever wondered why sometimes an object like a sofa or a cupboard seems impossible to move? When you clearly remember that last year when you put it there, you were perfectly able to shift the object without much […]

Continue reading...

The One Profession That Does Well No Matter What, and How You Can Benefit From It

  It’s common knowledge in the world of marketing and sales that the last guy who needs to worry about his job is… … the salesman. The theory goes that there will always be a need for people who can sell something for others. Makes sense, too. And, it’s true. Salespeople generally continue to do […]

Continue reading...

I Just Turned Down a $10,000 Gig

Because that is, apparently, how I roll. Honestly, some days I don’t know how I manage to survive. It was a great gig too. A guy in the USA, a doctor and nutritionist. Is featured on TV, has written a few New York Times Bestsellers. Want a free daily coaching email in your inbox daily? […]

Continue reading...

Tell Me If You've Heard This One: I Used to Be a Tailor

Not the kind that shortens trousers for your dry cleaner, either. I’m what is called a bespoke tailor. That means I used to create fully handmade suits, entirely made to individual measurements. I used to be pretty good at it too: People used to call me an artist, and said things like ‘magnificent’ and ‘most […]

Continue reading...
Menu Title