The One Word That Guarantees Nothing Will Get Better

I was talking to a friend the other day about her business. She runs it with her husband, and it’s not easy for them at the moment. I, like several other of their friends, try to suggest solutions. Ideas to try, in order to attract more business. All of us meet a wall built of […]

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Who You Know and What You Know Aren't as Important as HOW YOU are Known

View this email in your browser (*|ARCHIVE|*) A subscriber writes in with a question: Is it really who you know, not what you know when it comes to getting ahead? Is it a closed door policy or open? I have been at this art career professionally for 10 years (mind you, I have carried two […]

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Exactly How Smart Are You?

“I’ve got a great idea for you!” “But of course, you’re doing it wrong. Why don’t you try abc?” “What you should do, is (xyz)” We all receive advice, whether we ask for it or not. The question is, what do you do with it? Most people just won’t take advice, no matter how good […]

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How to Double, Triple or Quadruple Your Writing Speed – Today!

I had a guest post go live on Firepolemarketing last week, and it seemed to be a massive solution to quite a few people. If you joined my list after reading that post, this message is no news for you. But if you signed up any time before that post went live, you might have […]

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No, But I Mean It: Specialise (If You Want to Live)

Looks like my email about specialisation the other day caused some anger. A reader replied by writing a blog post. It’s in dutch so I’m afraid I can’t share it with you. The gyst of it is that this reader diversification a hallmark of being human. Which I agree with. It doesn’t get you your […]

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Tell Me What to Do – Don't They Know How Arrogant I Am?

Had an interesting conversation with a few smart local femtrepreneurs the other day. They were asking me about my habit of emailing daily. And they were trying hard to convince me that it’s a bad strategy. “You’ll bore people” Nope. People mail me back to say thanks. “They flag you for spam”. Not so. I […]

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Weird Huh? The More Skills You Offer, the Fewer Sales You'll Make

One of the most widespread mistakes people make is being versatile in what they offer. Service-based businesses are especially prone to this, and it has devastating consequences. The story usually goes like this: “I offer web design services, but I’m low on clients and that causes a cashflow problem. I’m going to also offer related […]

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Oh Man I Miss the @Rimshotbot – And I'll Miss You If You Disappear

Few years ago there was a twitter account I just loved. It was a bot, but such a fun bot. It scanned the twitterverse, for anyone using the word ‘rimshot’. You know, the badum-tshh sound they make on the drums after a comedian tells a joke. As soon as you’d say #rimshot, you’d get a […]

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Client About to Drive off a Cliff – Again

I thought this might be useful for you. It’s an email I sent to a client last night. I’ve mentioned him before: he’s getting ready to launch his business, and still has a few big problems on his site. Notably, his landing pages are broken: the copy is good (obviously – I wrote it – […]

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Screw the Customer and Make a Profit (Don't do This)

Just saw a quote that made me angry. Not because it isn’t true, but because of who said it, and because of the company this individual runs. “People say the customer is always right, but you know what – they’re not. Sometimes they are wrong and they need to be told so”. That little gem […]

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