Weird Huh? The More Skills You Offer, the Fewer Sales You'll Make

One of the most widespread mistakes people make is being versatile in what they offer. Service-based businesses are especially prone to this, and it has devastating consequences. The story usually goes like this: “I offer web design services, but I’m low on clients and that causes a cashflow problem. I’m going to also offer related […]

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Oh Man I Miss the @Rimshotbot – And I'll Miss You If You Disappear

Few years ago there was a twitter account I just loved. It was a bot, but such a fun bot. It scanned the twitterverse, for anyone using the word ‘rimshot’. You know, the badum-tshh sound they make on the drums after a comedian tells a joke. As soon as you’d say #rimshot, you’d get a […]

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Client About to Drive off a Cliff – Again

I thought this might be useful for you. It’s an email I sent to a client last night. I’ve mentioned him before: he’s getting ready to launch his business, and still has a few big problems on his site. Notably, his landing pages are broken: the copy is good (obviously – I wrote it – […]

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Screw the Customer and Make a Profit (Don't do This)

Just saw a quote that made me angry. Not because it isn’t true, but because of who said it, and because of the company this individual runs. “People say the customer is always right, but you know what – they’re not. Sometimes they are wrong and they need to be told so”. That little gem […]

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Why a Little Bit of You Makes You Come Alive To Them

I was talking to a friend the other day about her marketing. She owns a little grocery store here in town, and she asked my help in order to attract clients from a wealthy neighbourhood. Her plan was to distribute a little flyer to raise awareness and interest. I put together some copy giving the […]

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Smart Guy: I Don't Want to go to His Shop, But I Probably Will

A few times a year, everything in this town gets covered by a thin film of fine red sand. It gets carried across the Mediterranean sea when the wind is just right, and it actually is sand from the Sahara. I got on my motorbike, started, and drove away to a horrible crunching sound. It […]

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Facts Are Stupid Things – What Does That Even Mean?

When you write, it’s incredibly important that you get your message across unequivocably. The worst thing that can happen is for you to carefully craft a message and then have the reader get a different And it’s far easier than you think. For example, take the following quote, by the late Ronald Reagan. “Facts are […]

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You Wouldn't Believe the Things I Send Myself Sometimes and Oh Yeah: Download My Free eBook

Sometimes when I’m on the road or at the beach and I get an idea for these daily emails, I send myself a quick email from my smartphone. I was just going through my inbox to see which nuggets of straight-out genius I’ve been sending myself, and I found a piece that started: “When I […]

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Sometimes, Sadly, People Just Aren't Ready for Help

Sometimes, for all your good intentions, you can’t make the sale. There are cases when you know, for a fact, they should buy. You know it’s going to help the buyer. They’ll advance, heal, progress, learn… they NEED this stuff. Many people will then try to become more persuasive. Give more explanation. Repeat key points. […]

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Black Bus Driver Reinvents Marketing and Prevents a Suicide While He's At It

Heartwarming. Big lesson, too. Here’s how a regular guy used the single most powerful persuasion technique to save a life. And, like I always teach: he used persuasion to achieve a greater good. Darnell Barton was driving his bus on a Buffalo highway. A woman stood perched on the edge of the bridge. Our world […]

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