Can I Have My Christmas Present Now Please?

Last week I had a strange and somewhat shocking experience which inspired a post. I accidentally asked Erika Napolitana if she would be interested in running it and quite surprisingly (or not) she accepted, so it now lives here. The short story: people hurt, people break, people struggle and life can be really tough. But! […]

Continue reading...

Lessons From a Scoundrel: How to Write Killer Subject Lines

Imagine a really pretty woman as she walks into a bar with a female friend. It’s probably after work and they’re about to have a drink, a chat, and unwind a little. Now this lady is awesome. Stunning. I’m talking Raquel Welch-ish or maybe Naomi Campbell. Or Susan Boyle if you like, I’m really not […]

Continue reading...

Spin Tops and Thanksgiving

So I’ve had the blogosphere positively bombard me with remarks, tweets, and articles about thanksgiving. Which is cool, if a bit odd for a European. We don’t celebrate Thanksgiving in Europe, unfortunately, though we do eat turkey. Thing is, in Holland turkey is eaten at Christmas. Nothing wrong with that. What really sucks though is […]

Continue reading...

Ethics in marketing. Really?

Uh-oh… JohnnyBTruant has just posted an article I wrote, and I realized that it’s been three weeks since I wrote anything here. So, go check out the article: http://questiontherules.com/i-am-johnnys-balls/ I’ll see you back here when you’re done. Ethics in marketing. Really? Have you ever seen a kid in a store launch into a frenzy of  […]

Continue reading...

We're All Manipulators. Yes We Are

Twenty years ago when I was just a young, green, and clueless novice monk, our abbot called me in and sat me down. “It’s not that you’re a liar, but you’ve got a problem with telling the truth. You need to change that.” Of course, it was a bit of a blow, since I considered […]

Continue reading...

Nothing is as Bad as Good Advice

Those of you who know me will remember that a few years ago, I used to drive a splendid red classic convertible. A Saab 900, 1987. Wonderful machine, wonderful handling and quite a mover. But it had some issues and it had to be repaired every now and then. My house mates at that time […]

Continue reading...

What are you selling, really?

A friend of mine is a maitre d’ on a cruise-ship. Or rather, he used to be. He’s been ashore for a year now. Something to do with alcohol and jumping in the swimming pool in his tuxedo. I find it very petty that his employer would fire him over that, I mean can’t a […]

Continue reading...

Why you're only selling to half of your customer

I snore. Pretty badly I’ve been told, but personally, I don’t believe it. Nothing ever wakes me up, not even my own snoring. Usually, my girlfriend pokes me in the back and insists: “No snoring!” upon which my subconsciousness says: “Fuck off” and goes back to sleep. Today though, she told me about a novel […]

Continue reading...

Catching fish: How to talk to your prospects so they buy! (according to Ernie)

I absolutely love Jim Henson. He was a great artist and an utterly funny guy. One of my favourite skits is the one where Bert and Ernie are in a boat, on a lake, and Bert is fishing. He’s complaining that the fish just won’t bite. (Feels familiar? Read on!) Ernie says he can get […]

Continue reading...
Menu Title