Take Action, Wake UP! And If You'r Already Awake, How About We Wake Up Some of Your Friends and Neighbours?

As much as I love Spain and the quaint little town I live in, there’s one thing about this local culture that I dislike enormously, to put it mildly. What’s this thing I’m so against? It’s the sheer resignation with which people just let troubles and problems wash over them. People here – not everyone, […]

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Presenting: Your Inner Stoic. I Suggest You Two Become Good Friends

A wise man I know once said: “Life is about learning how to be at ease with things that aren’t easy”. That line by itself has kept me going through some very difficult phases in my life. I’ve discovered the truth in it, which is that ‘easy’ is a matter of perception. And you as […]

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Christmas Music on the Beach and Rat-piss Wine (I Didn't Drink it)

Went to have dinner at a beach-side restaurant the other day. It was fun, the food was good, the staff were friendly. The wine was terrible, but the waiter tasted it, muttered something in Spanish that roughly translates as ‘rat’s piss’, and swiftly uncorked a new, good bottle. Food arrived, and a good time was […]

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The Insider 'Secret' That Gives Copywriters Magical Powers

Copywriting is an intimate process. Surprising? Thing is, a copywriter can’t do anything to generate a sale until he knows who the buyer is. But I mean: he has to REALLY know the buyer. Intimately. We do tons – entire days or even weeks – of research. We routinely submerge ourselves in the world of […]

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Why You Should Hang Out With People You Look Up To

Don’t you just love being the smartest kid in the class? I sure do. Question is: smartest compared to what? See, we all like to have our ego stroked. I sure do. One of the easiest ways to do that is hanging out with people who look up to you. They’re impressed, they’re grateful, they […]

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How to Test Your Copywriter With Tough Questions

Client got on the phone yesterday, ordered a 3-piece email series. We had a constructive talk and he asked me to send an invoice. In the morning, there was no money but a question instead: Martin, since I run a charity, margins are really very thin. Every dollar really counts with us. Do you feel […]

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When You See a Good Thing… Grab That Sucker. No, Really

A few years ago when I ran my fancy-pantsy tailoring company, I was visiting my then-girlfriend in Poland. One of her parents’ friends was a retired tailor, and when he heard that a young enthusiast was doing the thing he loved so much, his daughter called to say he wanted to meet me. I don’t […]

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I Bet You're Not Doing This – But Really You Ought To

Here’s something you’re probably not doing. Which is a pity because it could get you a lot more business. I’m talking about testimonials, and specifically: asking for them. Scary? Doesn’t have to be. Shouldn’t be. Not if you time it right. What’s the best time to ask a client for a testimonial? Want a free […]

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You Probably Won't Get It If You Don't Ask

If there’s one thing are scared of in business, it’s asking for the sale. People are generally just petrified of it. “I’ve told them the price, explained what’s in the box and how it’ll help them. Now it’s up to them to decide.” Nope. It’s up to you to ask if they want this thing […]

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The One Word That Guarantees Nothing Will Get Better

I was talking to a friend the other day about her business. She runs it with her husband, and it’s not easy for them at the moment. I, like several other of their friends, try to suggest solutions. Ideas to try, in order to attract more business. All of us meet a wall built of […]

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