Here's How You Know Marketers Are Lying to You

Sometimes I get real annoyed. Especially when I see people trying to befuddle honest people like you and me. Here we are, trying to carve out a niche and make a nice living for ourselves. We have a business, a plan, a strategy, and we’re working hard. Along comes some supposed marketing guru, telling you: […]

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This is Why Encyclopedia Salesmen Don't Sleep at Night

I walked into the living room and surveyed what, as of today, was my new home. Desk will go by the window, big plant in that corner… this place was going to be fantastic once the movers bring my furniture.   The emtpy room echoed my steps as I turned and walked towards the kitchen. […]

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Bogo Marketing? More Likely Than You Think

In mathematics, there is a sorting algorithm called Bogo sort. It can be used to automatically sort things. Obviously. Except, nobody ever uses it because it’s so incredibly ineffective. It’s also pretty much how most people do their marketing. It works like this: Want a free daily coaching email in your inbox daily? Then join […]

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This is Not a Cliché: How to Make an Offer They Can't Refuse

Nope, no need to bring a gun. Unlike Robert de Niro in The Godfather (which is where the quote ‘an offer they can’t refuse’ came from.) When a business makes an offer the buyer can’t refuse, it’s not about force, or bullying, or being pushy. And certainly no guns.   Most people make a basic […]

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Heads Up: Are You Preparing For a Steep Rise in Sales Yet?

Don’t take this the wrong way, but: Are you preparing for the Christmas season yet? No, I don’t mean you should start promoting Christmas sales just yet. You’re not a supermarket, and you’re not going to start offering turkey stuffing yet. What you should do however, is start preparing now. Right now is the time […]

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Want More Sales? Give Them Permission to…

…permission to say ‘No’ Let’s do some basic marketing maths. You’ll have heard of Seth Godin, who coined the term ‘Permission Marketing’. In short, it means you base your broadcast, your strategy and your messaging on the premise that you’ve been given permission. Email optins are a great example of it. People voluntarily provide their […]

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Now That's What I Call a Smart Client. Can't Go Wrong

  The other day I told you about the killer comma – how small changes to your copy can render it completely ineffective. One comma can break a page. So I was thoroughly pleased when I received this email from a client the other day: Hi Martin, I have changed our strategy for the end […]

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Never Serve Noir a Cold Beer

The waiter walked by unawares, when Noir’s hand suddenly snapped out at him, locking his bicep in Noir’s vice-like fist. “Why” Noir said grimly, “is this beer not cold?” The boy began “It’s probably because…” Noir cut him short: “That’s a rhetorical question. Google it. And bring me a cold one. Thanks, kid.”   There […]

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Marketing and Communication 101: One page, One message.

Marketing is communication before anything else. Communication happens in different ways, for different reasons. The end result is a sale, and before that there’s getting known, liked and trusted. Building up those emotions in your reader or prospect is a gradual process. The single best way to hamper the growth of all those good and […]

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How to Dramatically Increase Your Email Response Rate – Right NOW

  How? Just ask. That simple. Seriously. Want a free daily coaching email in your inbox daily? Then join today, and instantly receive a free copy of the Premium LEAP Marketing Newsletter! I mean it @martinstellar – your daily emails have become my new ‘Seth Godins’   ~ Cat Rose, TheCreativeIntrovert.com Join Today Obviously no […]

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