This is Making Me Nervous, but it Should Be Good for Sales

I’ve just finished writing a piece that I’m not sure I should publish. It’s… charged. Aside from the business lessons, there’s also sex in it. Not a lot, but still. For a good educational reason, but still. It makes me feel apprehensive.   I know that this is a good feeling. It’s the right kind […]

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Can I Be Your Sharona?

It’s uncanny how much sales are like dating. But not like dating that cute guy at the deli. Sales are more like dating a caveman, a neanderthal. A person who goes through life trained to spot risks and dangers. A prospect sees himself constantly, potentially, at risk in a pervasively hostile environment, just like human […]

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More sales, killer productivity, more time off and happier clients. And Sandra Bullock

…as you sip Pina Colada on a yacht in the Pacific while playing chess with Richard Branson, to the backdrop of Kate Winslet and Emma Watson dancing by the pool. And Sandra Bullock – she’s cute.   Obviously, I jest. But this one thing I’m about to show you will make a big difference in […]

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Can I Slam You With a Claudio? Also: My Pet Caveman

  Right, back to business. Because if my friend Claudio would be able to speak right now, he’d scold me, and very harshly so.   “I have run this bar for 20 years, Martin. 20 years, and I’ve never, ever, had a day off. I’m here each night. Never a holiday. Because if I don’t […]

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Exclamation Marks Are Illegal. Here's Why

Reviewed a website for a client last week. On the about page, she did something fun and effective: it was simply a bullet list of statements about herself. Smart, really. Makes it a fun, punchy read. The copy was good too: relevant, fun, interesting. But she ended each line with an exclamation mark – and […]

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Deadly Questions: 'Oh yeah?' and 'So what?'

Whatever you write whenever you communicate with people, never allow for either of those questions to pop up. The moment your listener thinks that, you’ve lost him. Just received a reply from a client, after sending him his first Mentorprise copy critique review: “Crikey, there’s a lot in there!” Yep, there is. Want a free […]

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Why Being Cheeky Gets You More Sales

You know what works for getting sales? Being cheeky. I discovered this years ago when I was still a tailor, completely by accident. Here’s what happened. I was in a fancy hotel room. On the bed, my suitcase, fabric samples, button cards, measuring tape, pins needles, chalk. Here was a traveling tailor, ready to take […]

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How To Not Be a Bum, but Use Action To Get More Sales

You know I’m big on positivity and motivation. Action is my mantra. I can’t stand see people resign to whatever flavor of suck life serves them. It breaks my heart when I get to the supermarket, and there’s yet another 25-year-old sat at the door with a dixie cup in front of him. Ok, I […]

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Starship Mentorprise: Coaching at the Speed of Write

An email came in last week: “Martin, I need better copy but I don’t have the budget to buy from you. Do you offer mentoring services, so I can improve my own writing?” Smart. Always good to learn from an expert. Truth is, while I’ve helped many people over the years, it’s always been part […]

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How This Caveman Will Make You Happier, Richer, and Better at Business

I want to introduce you to a good friend of mine. Don’t let his hairy appearance scare you. Grog, say hi to the good folks: Grog: “Hrrwrraaarr.” As you can see, Grog isn’t yet trained in our way of speech. Before you blame the system: it’s because he was brought here from the past. He […]

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