Never Serve Noir a Cold Beer

The waiter walked by unawares, when Noir’s hand suddenly snapped out at him, locking his bicep in Noir’s vice-like fist. “Why” Noir said grimly, “is this beer not cold?” The boy began “It’s probably because…” Noir cut him short: “That’s a rhetorical question. Google it. And bring me a cold one. Thanks, kid.”   There […]

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Marketing and Communication 101: One page, One message.

Marketing is communication before anything else. Communication happens in different ways, for different reasons. The end result is a sale, and before that there’s getting known, liked and trusted. Building up those emotions in your reader or prospect is a gradual process. The single best way to hamper the growth of all those good and […]

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How to Dramatically Increase Your Email Response Rate – Right NOW

  How? Just ask. That simple. Seriously. Want a free daily coaching email in your inbox daily? Then join today, and instantly receive a free copy of the Premium LEAP Marketing Newsletter! I mean it @martinstellar – your daily emails have become my new ‘Seth Godins’   ~ Cat Rose, TheCreativeIntrovert.com Join Today Obviously no […]

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Hype copy: Even More Devastating Than You Might Think

Yesterday I told you about hype copy, and what a filthy beast it is. But hype copy (or aggressive marketing strategies in general) have a dark side beyond a lack of ethics. See, if you sell based on hype and scare-tactics, you attract the wrong kind of customers. When you use hype you prey on […]

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Hype Copy? EWWW. What Kind of Girl Do You Think I Am?

Every now and then I get asked to write hard-hitting, high-persuasion copy. And then they say: “Kind of similar to this one”. When I click the provided link, I see a page that sells based only on hype. Headlines that shout at me, overblown claims, hyperbole in every paragraph.   Obviously, that’s when I decline […]

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One of Your Friends Needs Help. Please Do Them a Favour

I need your help, but not for myself. This isn’t for my benefit. I’m asking you to do someone a favour, because I’m pretty sure you know people who could use a leg-up. Like my buddy Adam, who’s working hard to build a cleaning company with his wife Eve. So, without him asking for it, […]

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How to Use Marketing to Get Liked More, Instead of Pissing People Off. Or Having Them Call the Police

  Saw a great example just now of some of the worst, most ineffective and piss-off marketing you can imagine. And another example of doing marketing very right, which makes a great illustration of why I write these daily emails. Here goes. We get a lot of peddlers here in the South of Spain. The […]

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The Return of the Killer Comma, or: How to Destroy the Expensive Salescopy You Just Bought

I’m proud of my work, but I’m not precious about it. I’m happy to work with client feedback. The interchange is often very useful – it helps me create better copy. It’s a little bit more delicate when a client starts to edit the copy on their own, but I’m not against it. But sometimes, […]

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I Can't Help Myself – You Gotta See This

Most copywriters are more than happy to write a page for you and get paid for it. Problem is, a page of copy is only part of the equation. There’s a lot that goes into the mix: SEO, strategy, funnels, traffic, followup, offer and price – that sort of thing. That’s why I think – […]

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When You Should Not Hire a Copywriter

Lots of people – a scary amount, in fact – start looking for a copywriter when everything else is ready. New site design is pretty much done, adword campaign ready to launch, product ready to sell – oh yeah, we still need some copy. When requests like that reach me, I usually flat-out turn them […]

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