Want Advice With That Shake? (On $5 Milkshakes and the Value of Free)

Long one today, but it’ll help you stop wasting time giving free advice, and I’ll show you how you can get more sales by selling at higher prices. Grab a cup of coffee and let me ‘splain. The following quote is from the movie Pulp Fiction, and for smart readers there’s a massive lesson in […]

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In a Dip, Struggling, Feeling Gloomy? Get Out of it Right NOW

Here’s a little trick you can do that will instantly improve your mood. Guaranteed. Not necessarily fix your entire mood and cure a depression, but if you’re feeling low, you absolutely want to do this. Trust me. Want a free daily coaching email in your inbox daily? Then join today, and instantly receive a free […]

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What if You – GASP – DIDN'T Ask for the Sale?

Just received some copy feedback from a client. She’s having me write emails for her list, and obviously I included a call to action in each. Because like I always say: The best way to get more business is by asking for it. Given the type of person on her list, I deliberately created a […]

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Why You Couldn't Get Me to Write on Google Docs if You Paid Me a Million $

You know what’s the most destructive thing for a writer’s creativity? Second-guessing yourself. Oh wait – you know that, because you’re writing to your list, just like I keep recommending. Cool. It’s that editor coming in when you’re trying to actually write. Want a free daily coaching email in your inbox daily? Then join today, […]

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Man I Love Eating This Pudding (Proof of Sale Inside)

Life can be amazing. That article the other day, about not rushing your prospects? Funny effect it had… Last summer, an artist named Jimmy mailed me from Ireland. Want a free daily coaching email in your inbox daily? Then join today, and instantly receive a free copy of the Premium LEAP Marketing Newsletter! I mean […]

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BIG Words: Moral and Ethical Duties and Such…

There are people out there who need you. Really need you.   So if you have something for sale that can truly solve problems, I consider it your moral and ethical duty to make that known to those people who have the problems you can solve.   You are able to help others? Then dude […]

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How to Become the Highlight of Your Reader's Day

Got a sweet email from a reader yesterday, which included these lines: “Looking forward to reading your articles and mails. They do make my day. All the best, Mary”   Think about that for a moment. I send emails almost every single day, so you’d expect people to be bothered, right? Want a free daily […]

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(Not Just a) Sales Lesson Inside: "Make it hard", she said and then we had tea.

I honestly can’t tell you why this article makes me feel so flustered. Other than, like I said last week, stepping out of my comfort zone. Well, here we go. The game is afoot, and the alea is also iacta est. But since I’ve gone and taken leap – will you please help me garner […]

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What Comes First: The Product, or the Marketing? (Not what you think)

Seems like people are still getting the basics wrong, even though I’ve written about it before. Sometimes it’s like nobody is paying attention to me. I’m talking to you, Sandra Bullock. Anyway, had a conversation about a mutual friend: “Martin, this is what she should do. She should offer a this, and build a that, […]

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The Real, Prehistoric Reason Stories Work so Well in Marketing and Sales

  Ever heard the term ‘storyselling’? It’s sounds hip, modern, new and fresh, but in reality it’s an example of old wine in new bags. There’s nothing new about marketing or selling by way of telling stories. In fact, humans have done it for centuries. Stories are the fabric of society.   It’s called ‘the […]

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