Uh-Oh – Client About to Make a Fatal Mistake

Note: I was planning to do a copy review today, but I thought this would be fun and useful instead. It’s an actual email that I just sent to a client, because he’s about to launch a company – making one mistake that can completely nullify his initial traffic investment. He only hired me for […]

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Are You Testing? If Not, You're Bleeding Money

In the world of UX (user experience), they say ‘test early, test often’. Now, UX is a big industry. People who hire a UX expert usually have a bunch of money to spend. For most people though, the cost is dramatically prohibitive. However, that doesn’t mean that you can’t test. And it doesn’t mean you […]

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Ready for Take-Off? Launch That Sucker – And Start Paying Attention

Yesterday I told you that you shouldn’t fix the plane once it’s in the air. Stellar advice, I would say. (Of course I’d say that) On the other hand, there’s something to be said for launching your business, and improving as you go along. You’ll have heard the motivational advice: “Good is good enough” “Launch […]

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Why You Don't Fix the Plane Once It's In the Air

Here’s a mistake many businesses make, especially startups. They build a site, a product, prepare to generate traffic. Build content strategies and set up list management software. Sometimes I get called in to write copy at that point. Very often, I have a hard time deciding whether or not to take the gig. Because very […]

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Guess the Quote: Everyone is Always Selling Something

  Who do you think might have said that? You’d expect someone from the business world, right? A marketer or maybe a coach. An author. But you’d be wrong. This little nugget came to us through Robert Louis Stevenson, author of Treasure Island. And, there’s a lot of truth in it. Actually, it’s a fact […]

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Weekly Free Copy Review, Starting Today. Check it Out, Submit Your Copy

The other day I asked my readers to submit their copy for a free review. Got some interesting reactions, and I think it’s something I should do weekly. So if you want me to review your copy, just hit reply and tell me the link where I can see it. I’ll only do one each […]

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Sales and Psychology: We're All Automatons. Plus, Don't Bark at Your Customers

Saw a fantastic piece of automatic psychology happen the other day. It reminded me of how easy it is to persuade people. You push a button, you get a reaction. You tell someone a certain thing; they react in a predictable way. It’s part of our ancient lizard brain, the part that reacts instinctively, before […]

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Traffic, Visitor Retention and Your Site's First Purpose

Lately I’m reading a lot about usability and user experience. After all ‘To the user, the user experience IS the product’. (Never forget that!) Now, we all know that the primary purpose of a website is lead generation and that building your email list is task #1. But apparently, tons of people either aren’t aware […]

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You Too Can Get Lots of Sales, Despite the Recession. Here's How

I have a pretty odd collection of friends. One of them is Dick (his real name – it’s short for Richard). Dick is a real estate agent in England. Now, we all know the terrible reputation that most real estate agents have. Dick is different though, as you’ll see in a minute. He doesn’t have […]

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Of Course You Wouldn't Say "I Wrote a Newspaper"

So then why do so many people say ‘I wrote a blog’? It makes no sense – and what’s worse, incorrect usage of words is devastating for your sales. I’m a wordguy. I just love languages, especially English. And as you would expect, I’m a bit of a puritan. Still, language is a living thing, […]

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