How to Sell an Encyclopedia to an Alien

Have you ever found yourself thinking: “Man, I really wish I had an encyclopedia”? No? Neither have I. And yet, there are people who think printing a 1000-volume encyclopedia is a really great idea. They’re putting it into practice as we speak. As far as I know, encyclopedias serve two purposes: 1: For people who […]

Continue reading...

The Key to Their Hearts + More Sales

Back in the day when my dad was courting my mother, they used to go to Scheveningen, to the Kurhaus beachfront hotel. Most nights, there was a Hungarian pianist playing,  called Sandor Vidak. And every time my future parents walked in, Sandor would do something special. As soon as he’d notice her, he would stop […]

Continue reading...

La-di-da, dun-di-dun, It's Julia, the Half-a-nun

Have you seen this nun in your neighbourhood?   Ok, I’m going to do something I’m not supposed to do. Ima get religious on yo ass. Nah, just kidding. No religion and no politics in this space. But I do want to talk about this nun I saw on the web the other day. On […]

Continue reading...

Carts, Horses, Sales, and Doing Things in the Right Order

Had a call with a new client yesterday, for a new and fairly big project. She’s an archeologist and anthropologist who built a fantastic game that teaches kids about history and society. I don’t even want to think of how much money she put into developing it. So – very logically – her first mission […]

Continue reading...

What You Want – Not Need: The Best Night's Sleep You've Had in a Long Long Time

Ran into that woman with the dog again yesterday. Told me she had actually been looking around Google, trying to find a good manual for training a dog, but she couldn’t find anything that fit the bill. Amazing result: someone actually followed free advice. No, not because my worldview is wrong: free advice is still, […]

Continue reading...

I'd Like to Order One Night Stand, Please

No, it’s not what you think. I don’t even do one-night stands. What happened is some guy on the internet wanted to purchase some bedside furniture. Except he made the tiniest typo – a space where there shouldn’t be one – and his statement turned into something completely different. Have you seen this typo in […]

Continue reading...

But That Deaf Dumb and Blind Kid Sure Climbs a Mean Rock Wall…

Yeah, if you’re below 30, you probably don’t get the reference to The Who’s rock opera Tommy. And no, I didn’t go climbing blindfolded. But last week the sun was right there up top on the crest of the wall, and I couldn’t see a damn thing when looking up. Want a free daily coaching […]

Continue reading...

Ooh – My Favourite: Big Boys Making Big Mistakes

I read a lot. Really a lot. It’s part of my work. I’ve tried speed reading a few times, but never found a system that works for me. Until last week, when I found a brand new site called Spritz. These guys built a system so effective, I was speed reading at 600 words per […]

Continue reading...

I Wish I Could, But I Can't – It Wouldn't Help

Talked to a friend last night about this mentorship program of mine. He insists I shouldn’t offer it as a 3-month course, but instead offer reviews as one-off purchases. That way the threshold is lower, the investment is in reach of more people, and I should be able to sell more of them, right? Correct. […]

Continue reading...

Does My Ego Look Big In This?

Sure do love it when people make progress. Like Jimmy for example, who just finished his first month of membership and sent me this: === “Your reviews were excellent and there’s a gold mine of information in them..so much so that I found, to my chagrin, that I can’t just skim them and apply the […]

Continue reading...
Menu Title