Want a Rocking Business? Try Some Surprise & Delight

It was a cold, dark, rainy night in 1997. Colin Beveridge and a friend were trying to hitchhike their way to Paris, and it wasn’t working out very well. Soaked and cold to the bone, they had little hope to flag a ride. Suddenly, an icecream van drove up and pulled over. The driver had […]

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Martin Noir Takes On a Case

Noir stared at the screen. “What the… How can people rank at position four, first page of Google, with such a completely useless site?” He didn’t get it. The site looked basic and clean; what little content was there was quite good; but that was IT. No call to action. No way to opt in […]

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Who Are You to Know What’s Best for Others?

Let’s do a little thought experiment related to ethics and morality in marketing. Yes, it’s a mouthful. But don’t worry: I don’t have the answers to this one so I won’t pontificate. Much. The other day, my cat fell ill, and he rapidly got worse. Feline leukemia can exist in the body for years without […]

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Does Humour Belong in Marketing?

People don’t buy from Clowns. -Claude C. Hopkins Some say no, humour does not belong in marketing. We’re supposed to inform and persuade, and we’re not meant to be funny. Dean Rieck has an excellent piece that explains in full rational justification why humour doesn’t sell. And yet… This ad for a television network gets […]

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Are You The Kind Who Follows Advice? If Not: Don't Ask

Having spent a summer working on three vast projects that took up all my time, I found myself with a shortage of cash and a surplus of bills a few weeks ago. Trying hard not to panic, I got in touch with a friend. Now this guy is smart. Really smart. In fact, he’s got […]

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Content Marketing, Learning, Evolution and Intelligence

If you look at things like this video, you’d think that technology is all bad. Oh my, how disconnected from reality we all are, right? (In case you’re at work or don’t have the time to watch: It’s a slam-poet dishing out an intelligent, well-built and touching view on the world we live in, and […]

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How Far Would You Go To Engage a Reader?

If you’re going to cause people to take action… If you’re going to make sales… If you want to earn money by solving problems for people… You have to – absolutely must – be able to have those people relate to you and your message. For that, you need to know who they are. You […]

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You Would Think Someone at Expedia Would Have Been Awake

Last week I came across an article on Silicon.com with the title: ‘How one extra data field can cost 12 Million’. I went to have a read and saw the opening sentence: 
Online travel firm Expedia has found that data analytics can deliver a multi-million dollar kick to a company’s bottom line. What a complete […]

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We're All Making a Ding in the Universe

I live by smiles. For me a smile is a means to an end, because it makes me feel better and it makes me more pleasant to be around. It’s also a result. Notably, smiles are the result of what I consider healthy thinking. Imagine an empty, white room. It may be beautiful, but it’s […]

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A Friendly Open Question For Clay Collins

I like Clay Collins. I think he’s very smart, funny and helpful, and I’ve learned a lot from him, and still do. That’s why I’m subscribed to his marketing show and that’s why I received the email that ultimately led to this post – and hopefully to a bit of friendly debate. Clay Did Something […]

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