Why Being Cheeky Gets You More Sales

You know what works for getting sales? Being cheeky. I discovered this years ago when I was still a tailor, completely by accident. Here’s what happened. I was in a fancy hotel room. On the bed, my suitcase, fabric samples, button cards, measuring tape, pins needles, chalk. Here was a traveling tailor, ready to take […]

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How To Not Be a Bum, but Use Action To Get More Sales

You know I’m big on positivity and motivation. Action is my mantra. I can’t stand see people resign to whatever flavor of suck life serves them. It breaks my heart when I get to the supermarket, and there’s yet another 25-year-old sat at the door with a dixie cup in front of him. Ok, I […]

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Starship Mentorprise: Coaching at the Speed of Write

An email came in last week: “Martin, I need better copy but I don’t have the budget to buy from you. Do you offer mentoring services, so I can improve my own writing?” Smart. Always good to learn from an expert. Truth is, while I’ve helped many people over the years, it’s always been part […]

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How This Caveman Will Make You Happier, Richer, and Better at Business

I want to introduce you to a good friend of mine. Don’t let his hairy appearance scare you. Grog, say hi to the good folks: Grog: “Hrrwrraaarr.” As you can see, Grog isn’t yet trained in our way of speech. Before you blame the system: it’s because he was brought here from the past. He […]

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This Might Help You – Question From a Reader About Daily Emails

Had an interesting email come in yesterday, a read named John wondering how best to promote his books. “Hi Martin, That said, I’m a writer who has self published one book through Amazon’s KDP.  With quite a few family obligations finally out of the way, I have an aggressive, but realistic, publishing plan for 2014 […]

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Persistence, Throwing in the Towel, and a Bit of Macchiavelli

When I tell people I used to be a fancy-pantsy bespoke tailor, they usually swoon. “Really? Wow! You can make a suit by hand? That’s so impressive. But why did you quit? Do you prefer copywriting?” In many ways, I do. One thing that I love about this work is the research: Reading and learning […]

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Simple Tip for Getting More Sales: Show Up

You know what works for getting sales? Showing up. That in itself is the main fault with the vast majority of marketing: people are inconsistent. They blog weekly for a few months, and then other concerns take over. People spend weeks on social media, tweeting and updating their tush off, but then  their efforts and […]

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If You Blow a Tire, Do You Throw Away the Car?

Had a minor heart attack yesterday. Somebody wrote a blog post, proudly proclaiming they had closed their Mailchimp account and stopped all email marketing. I was polite in my reaction, of course. She may be making the most idiotic decision in the world, but that doesn’t mean I have to make her feel bad. But […]

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In a Sea of Competition, Do You Fear Being Invisible?

Scary, isn’t it? That sheer volume of people out there, all promoting themselves, all offering something for sale, many of them offering the same thing as you offer. How can you possibly stand out, if there’s so much noise everywhere? Seems like being forgotten is the only thing we can be sure of. Not so […]

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Please Don't Make Me Think About Sex

Last week I turned down a very handsome gig. A lady in the U.S., who runs a web shop with adult toys. You know: vibrators, lotions, sexy underwear… that sort of thing. She needed a whole bunch of copy strategic consulting Her email was great: clearly a smart person, sympathetic and respectful – by all […]

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