Will You Just Please Stop Adding Value to People's Lives!

Time for a wee lil rant.

I’m going nuts over an expression that I just keep on hearing in the vairous podcasts I listen to.

“Adding value to people’s lives”.

Or, in its more absurd form: “Adding value to people”.

I wonder how that works, adding value to people.

Do you wrench open a person and then pour a good measure of value into them?

Is it injected, or can it be ingested?

Besides, where does one get good quality value that you can add to people or their lives?

And, how can you trust that the value you’re about to add is grass-fed, and not adulterated or GMO?

Another question: does that value come with a guarantee?

I know what they’re going for, all these marketing types.

When they talk about ‘adding value’, they’re trying to make a good point.

It’s just that they make it so very badly.

For one thing, linguistically it’s a bizarre way of expressing yourself.

Logically it’s rickety too.

Scientifically – well, I’d like to see a physicist explain how adding value to people works.

I know, I get it. I understand that what they’re actually trying to say is that making a sale is only valid and justified when it improves the buyer’s life.

When he or she benefits in a genuine way, gets better because of the purchase.

And they also mean that the marketing tools used, the messages being broadcast – they need to be of worth in and of themselves.

Sure, I get it.

It’s become a hip and fashionable term to use.

But it’s become such a cliché that it gets flung around all over the place and it hardly even means anything any more.

And here’s why I object, and write about it:

When something useful and instructive – if physically impossible and grammatically handicapped – becomes the default statement, the teacher misses the mark.

When you sell something, or when you market your work, the value and worth and life-changing qualities of your art matter a great deal.

And that means you need to think about them, and suss out what are those qualities.

Why?

Because next, you need to communicate them to people if ever you want to sell your work.

A grand website and high quality photos won’t cut it: you’ll need to explain the ways in which people benefit.

As an artist, you don’t add value to people or their lives:

You change people.

Learn more about how to communicate this in next month’s LEAP Newsletter –> http://martinstellar.com/leap-to-more-sales/

Cheers,

Martin

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