As long as I can remember, I’ve always resented the idea of buying people flowers.
Just seems wasteful to me: it’s so short-lived.
For a few days it looks nice, then it wilts, and then it’s gone.
So instead, when I like someone, I go out of my way to look for a plant in bloom.
Uncommon perhaps, but it lasts so much longer.
Each year when it flowers, the recipient thinks of me.
Fondly I hope, but one never knows.
I’m looking at a small plant that a friend gave me this summer.
I don’t know what it is: something hardy, a type of succulent, if I’m not mistaken.
There’s a ton of flower buds on it, and I expect it to burst out in splendour in the next week or so.
Lovely of her to give me that. Fond memories each time I step out on my balcony.
When you work with customers, you want to achieve the same: you want them to remember you fondly.
Not just the work you did – you want the entire experience to be something remarkable.
This goes way beyond ‘under-promise and over-deliver’ – it’s about meaning something to the other person.
In such a way that there’s more than just the memory that lingers.
What you want to achieve is in a way becoming part of their history, their mission and their journey.
Even if the interaction was just selling a painting, or some articles.
Like LEAP subscriber Gareth did, for example: a while ago he published a calendar with his paintings.
And I just LOVE his work, so I bought one.
When it arrived, he had included an original A4 watercolour.
Probably something that to him was a study, not fit to sell.
But I absolutely love the piece, and the fact that he sent it along means I can’t forget the guy even if I’d want to.
THAT’s the kind of residual memory you want to achieve when dealing with customers.
Surprise and delight.
Works every time.
On another note:: In a few days, I’ll be announcing a special offer, where you get a ton of my knowledge for an extremely low price.
Two deals, in fact: one is a ‘fix your copy’ setup: you send me your sales page, and I massage that puppy for you, to make it convert like never before.
The other one is my custom site optimisation report, where I go through your pages and list all the things you need to fix in order to keep people reading and get them to take action.
And yes, both will come with a whole bunch of extras – but no flowers.
Meanwhile, here’s where to sign up for the LEAP Newsletter –> http://martinstellar.com/leap-to-more-sales/
The December issue will be all about pricing and earning what you deserve.