Hey now, Martin getting romantic?
Sorry, no: I don’t do romance.
Or actually, there may or many not be people who choose to differ, but whatever, that’s not the point today.
When I say KISS, I mean something else.
The first time I heard about the KISS principle, it was in the context of designing airplanes.
And when it comes to that, KISS stands for:
Keep It Simple, Stupid.
Owing to the fact that human beings have a tendency to make things more complicated than they need to be.
In most cases, the simpler any given system or tool or method, the better it tends to work, the more durable it is, and the more versatile.
Over the years (centuries, in fact) the principle has had various iterations, long before planes were invented.
There’s Occam’s razor, Leonardo da Vinci’s ‘Simplicity is the ultimate sophistication’, and
Antoine de Saint Exupéry’s “It seems that perfection is reached not when there is nothing left to add, but when there is nothing left to take away”.
Not good enough?
Fine. Einstein is quoted as saying: “Make everything as simple as possible, but not simpler”
When it comes to marketing and selling your art, the same thing applies.
The simpler your strategy, the easier to iterate and optimise it.
And, the less time and money it’ll take to get it to work.
So what then is the KISS principle applied to marketing?
Find people who are likely to want to buy from you.
Get them to sign up to your list.
Send them emails that inspire, enlighten, entertain or motivate.
End the emails with a simple, friendly invitation to buy your work.
Simple, isn’t it?
You get to serve your people, by giving them something valuable.
That earns you permission to pitch, and it makes your marketing valuable in and of itself.
It’s what I do, and it works.
And people thank me for the lessons too.
You as a maker of things might not be teachery, but you can still bring value to people’s inbox.
And, if you don’t know how to write in such a way that people want to read you and buy from you…
Well then hey, I’ll solve that for yer good artistic self.