Why You Don't Fix the Plane Once It's In the Air

Here’s a mistake many businesses make, especially startups.

They build a site, a product, prepare to generate traffic.

Build content strategies and set up list management software.

Sometimes I get called in to write copy at that point.

Very often, I have a hard time deciding whether or not to take the gig.

Because very often, there are big mistakes in their site, their funnel and their strategy.

Mistakes that, put together, spell failure.

It depends on the client at that point: If they’re smart, they’ll listen to some good ideas and fix problems first.

And then they’ll launch. Others, they prefer to just launch and fix problems once everything is live and running.

Those people, I prefer not to work with.

I understand their strategy, but I don’t agree with it.

You don’t fix a plane once it’s in the air.

You make it safe to fly first. Unless you’re the Wright brothers.

So why do so many people want to launch a business before it’s finished?

The thing is going to fall from the sky.

It makes no sense.

But, it happens a lot.

Fix your site first. Make sure everything about your business says ‘open for business’.

Make it easy, faultless, convenient for people.

THEN you launch. Not before.

So here comes the obligatory plug: When you hire me for copywriting, you automatically get a review of your global site and strategy.

I ask a lot of questions before we start. I do a lot of research, and if I see a snag in your strategy, I’ll point it out.

So that once you launch, you have the best possible chance of succeeding.

It’s one of the perks of working with a copywriter who understands business.

If people choose to ignore my advice they do it at their own peril.

And I’ve seen clients fail terribly because they refused to fix things like a dysfunctional optin form.

Anyway, copywriting + added ‘don’t make these mistakes’ recommendations available here: www.martinstellar.com/copywriting-services/



Menu Title