The answer is no – but not for the reason you might think.
Let me ‘splain.
On a superficial level the answer is yes.
Yes of course you deserve good pay.
Why the hell not?
Do you not put your heart and soul into creation?
Do you not need to eat, pay bills, buy paint, save up money?
Why would you not deserve the bounty and riches that life is more than willing to bestow unto you?
Of course you do.
But like I said, that’s just the surface: the level where we’re talking about value, worthiness and running a healthy business.
If you go deeper, something else appears.
As an artist, you serve a higher purpose.
Ooh, Martin’s sure getting lofty this morning, isn’t he?
Yes. Suck it up, Pablo.
“The purpose of art is to wash the dust of daily life off our souls”.
To me that means it’s not a matter of deserving good money.
It’s a matter of being aware that it’s your duty to earn good money, your obligation.
Yes I know that nearly all of us doubt ourselves, and compare ourselves and our work.
That we feel it’s more noble to be poor than wealthy.
Which is complete bunk: the nobility is in not being attached to wealth, and to not be greedy or selfish about it.
So why is it your duty to charge high prices?
Many different reasons:
When people pay more, they appreciate things more. Tested and proven fact.
If you charge more, people who buy your work don’t just buy art, they also invest in your future success and in the value your art may one day have.
It enables you to be more at peace and therefore create better work.
It allows you to invest in learning new techniques and experimenting with new media, and become a better artist.
It shows the world, and other artists, that there’s an economy in art, which foments the art industry as a whole – thereby motivating more budding artists to get serious and create more art.
Which in turn makes the world a better and more beautiful place, because I don’t think there can ever be too much art.
So yeah, that higher purpose?
It gets served better if you earn more.
That’s why I call it a matter of duty and not one of deserving.
See what I mean?
So then, what if you go to your website and raise your rates, right now?
You’d do everyone a favour, and I mean that literally.
Interesting new perspective, isn’t it?
Just goes to show what can happen when you put your art-head on straight.
It’s all about your mindset.
Which I’ll happily improve for you in the next LEAP newsletter.
Deadline for registration is tomorrow, so go here to get in on time –> http://martinstellar.com/leap-to-more-sales/