Why, and How to Fire Your Customers

Customers come in all shapes and sizes.

Some are a dream to work with, others make you want to set fire to your computer.

Luckily, there’s an easy way to filter the good from the bad: your pricing models.

Like I said before: If you use higher prices, you’ll increasingly attract the right kind.

But, you can also use price increases to get rid of the bad apples.

And believe me, it’s really worth your time.

You don’t want to work with scope creeps.

You don’t need hagglers in your life (It’s your shop so you set the rules, remember?)

You don’t want to deal with serial refunders.

And you certainly don’t need people who micro manage you or tell you how to do your job.

So it makes good sense to fire certain clients.

You know the ones I talk about.

But how do you do it?

You’ve got bills to pay and a schedule to fill.

Just dropping a percentage of your clients is bound to cause trouble.

Here’s what you do: you simply use a strategy.

Works like this: For every new inquiry, you raise your rates by 10%.

And each time you close a new deal, with a  good client, you stop working with one of the bothersome ones.

Think of it as a scale, from left to right.

On the left you have the $10 a page jerks, and on the right are the ones who are happy to pay $75 for a page.

You add one on the right, at $75+10%, and you let one of left ones fall off.

Keep that up consistently and you won’t have to see a dip in your revenue.

In fact, you’ll start earning more at each turn.

Over time, the entire range of pay will gradually shift to the right, into higher earnings.

And that means you get to have more time to relax, to study, and to deliver stellar work for your best customers.

There you go: pricing strategies that improve your life and raise your income.

Want more of that, and in more detail?

You can get it in issue #7 of the LEAP Marketing Newsletter, which you can acquire for yourself right here

–> http://martinstellar.com/leap-to-more-sales/

Cheers,

Martin

And if you want a salespage that talks to people in such a way that they’ll be happy to pay those higher prices?

Then I’ll fix your copy for you, right here: http://www.martinstellar.com/is-your-website-getting-traffic-but-youre-not-seeing-enough-sales/

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