You get to choose your attitude at any given time.
And when life gives you lemons… well, making lemonade is always good…
Or wait! What about a lemon merengue pie!?
Which isn’t as funny as you might think:
Lemons into lemonade is a great attitude…
But what opportunities would you see… what could you invent… create, or build…
If your current hardship was the best thing that ever happened to you?
I mean, that’s how you’re likely to end up feeling anyway at some point – “it was tough but it was one of the best things to ever happen to me”…
You’ve felt that way about stuff from the past, right?
Well, then you’ll feel like that again, sooner or later.
So, what if you’d feel that right now?
What if the mess you need to deal with at this moment – the disruption, the changed markets, the different buyer behaviour – would actually be the best thing that could happen to you…?
That’s a choice you can make, it’s in your hands.
Which doesnt magically fix all problems, but it’s a damn useful attitude to take.
So if this were the best thing that could happen, and you still want to sell, and serve your people, but it’s not working the way it used to?
Then what you want to do, is figure out what’s different for the people who used to buy.
If they gave you money in the past, or were about to but didn’t move forward… what’s changed for them?
What are their new, current, pressing, urgent problems, that you could solve for them?
See, everything is different for everyone. Which puts the onus on you to align your sales process and the offers you make and the buyer conversations you have, with that new reality that your buyers are currently in.
Many different ways.
The IP to Profit System is one way, and it might just help you get your sales rolling again.
More information here.
Also published on Medium.