When a Buyer’s ‘No’ Is a Good Thing

Which is, basically, always. “No” is nowhere near as bad as you think.

Hey look, it’s never fun when someone decides to not buy from you.

But me, I welcome it. Because a No is the start of a relationship.

Not a professional one, sure. Doesn’t help your business… YET.

Follow my thinking here: most people consider a failed sale as an endpoint. Closed case.

One of those that got away.

But that’s a shame, because you never know when someone ends up being ready to get down to business.

Could be a week, a year, or three years.

And all you need to do is maintain a relationship with people.

Stay in touch. Share a book when you find one that’s perfect for them. See what they’re up to on social media. Answer a question, exchange emails.

You know: be a human being – which comes down to ‘being nice people’.

In my business, lots of clients ended up working with me months or even years after initially saying ‘nope’. Maybe as much as 50%.

That’s sales that wouldn’t have happened if I hadn’t stayed in touch and kept the relationship alive.

That ‘no’ you might dread so much?

Welcome it.

Here’s something for you to say no to, btw: my brand spanking new business-building, spot-coaching programme: http://martinstellar.com/business-growth-coaching-when-putting-off-the-important-work-is-no-

Just don’t say no to putting off the important work, mkay? You’re welcome.



Also published on Medium.

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