What’s the Gap?

What’s your definition of ‘made it!’?

Meaning, your big, fulfilling goal, the one that matters most – the ultimate grade of accomplishment?

Take a note, write it down on the right side of a sheet of paper.

Next, what’s your current situation like, in terms of how well on your way you are to getting to the goal?

Write that down on the left of the paper.

Inbetween, draw a horizontal line.

That line, the space it represents, that’s the gap.

That gap stands for the things that need to happen, or be built, in order to get to your goal.

For me, my ultimate goal is to go back to my roots: To make music.

Not only that: to be a performing, gigging musician.

I gave up music when I entered the monastery 25 years ago, and god do I miss making music.

There’s just NOTHING like jamming with a band, and sharing the energy between each other.

Yes: it’s better than chocolate, and yes, also better than that other thing.

On the left side is my life as is, and it’s good but it doesn’t give me space for launching myself into music.

So for me, the gap is creating more automation in my business. Hiring more assistants, setting up more systems, and creating a course around the work I’ve so far only done 1 on 1 or in group coaching.

Which means I need to ‘can&clone’ myself. Creating a course that helps people and earns me money, and reduces the need to trade time for money.

And it’s something that I think, at some point, should be part of your plans as well.

Oh it’s wonderful to do the work we’re good at. I love coaching and I’ll bet you love your designing or painting or massaging or counseling.

But there’s a definite limit in how for you can take that.

Trading time for money doesn’t scale.

You can only charge as much as the market will bear, and you only have a set number of hours in the day.

So if you want to break through and move up, there will come a time that you’d serve yourself (and your business and your family and your customers) well by boxing your best work up into a package you can sell in a systematic automated way.

And if you’re thinking ‘I’ll write a book!’ – I have a harsh truth for you.

A book isn’t a revenue model. Books are stupid hard to earn a living from, because you’ll need to publish at least 5 to 7 of them before it starts earning good money. Unless you find a publisher who pays you an advance and brings your book to market.

And the last time I saw one of those, he was riding a unicorn.

Trust me, I’ve done the research.

But you do need some sort of systemised way to share your genius with the world.

But what? And how? And how to figure out how to set it up?

Those questions, you’ll find a lot easier to answer once you step into the Calibrate Reality Dojo – the free webinar that is nearing completion.

I demo’d the draft of the presentation to my friend and client Paula, and she said it was quite, quite valuable.

So, don’t miss it.

If you’re not on the guest list yet, hit reply and I’ll make sure you get a no-cost, 30-minute strategy session to thank you for joining.

Cheers,

Martin


Also published on Medium.

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