Whatever It Is You Make, What You’re Selling Is Not Art

Whoa there partner – I’m not saying that what you make isn’t art.

What I mean is that what the person buys, the thing people take home, is more and bigger than the work of art itself.

Sure, people see the thing, want it, and pay for it.

But what they actually buy goes beyond the object or the book or the song:

People buy art because of the experience it gives them.

We watch movies, look at paintings, admire architecture, because of what it does to us.

Art in all its forms is a state-changer: you expose yourself to it, and things happen to you on the inside.

It can uplift, inspire, cause reminiscence, insight, well-being, enjoyment, joy, happiness, it can alleviate pain or even stimulate a healing process.

Art does things to you, and it’s those things that are the hidden reason that people buy your work.

The piece itself is nothing more than a manifestation, a vehicle for that other person to have an experience.

And until you fully internalise how true this is, it’s going to be difficult to connect with the right people.

Think of it like this:

Stephen King in his terrific book ‘On Writing’ tells us that writing is telepathy.

I see in my mind’s eye a bunny, in a meadow, eating a daffodil.

(Do bunnies eat daffodils? No idea, doesn’t matter. Moving on).

I write these words, you read them, and in your mind’s eye appears…

A bunny, in a meadow, eating a daffodil.

Boom. Telepathy.

I project an idea, and it shows up in your mind.

Art does the same thing, in its own way.

You have an idea, a vision, a concept or feeling or purpose.

You create something tangible, that another can experience, and when the viewer or listener gets exposed to it, something happens in them.

They change, their state is influenced.

And, again, that is the reason people buy art.

Never forget this.

It’s the one thing that will help you grow your audience, improve your communications, and help you towards more sales at higher prices.

Incidentally, it’s also a terrific fix for the starving artist lie:

When your focus is on transforming people, even in small ways, and not about getting money for the object itself, you realise that your creating art is an act of service.

And that being more visible and selling more of it means you’re serving more people with your art.

Never sell the art.

Sell the experience, the effect, the change.

That is what people buy.

So how do you do that?

“Hey, want to buy some inspiration? I wrapped it in this here sculpture”.

I don’t recommend it, they’ll think you’re nuts.

Instead, show your audience the effect of your art.

Describe what buyers have said, or use testimonials.

Tell stories about what moves and motivates you.

Explain what your vision is, and why you want to serve your audience with the art you make.

Talk about your hero’s journey, take people on an adventure.

Show, don’t tell: show them what it’s like to own your work.

Video blogging?

Live streaming?

Email marketing?

All valid options.

And if you want to use email and you want me to train you to write fast and very engagingly, here’s where you can enlist my help:

Go here next –> http://martinstellar.com/starship-mentorprise-writing-coach/

Cheers,

Martin

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