What 'Nobody' Says About Social Media, and What 'Everybody' Says

You know that I’m not big on Facebook for marketing.

Sure it has it’s place, and it can be fun.

Useful, even.

But the other day, I realised something interesting.

Over the last year or so, I’ve ingested probably over 300 podcast episodes from all kinds of people.

And pretty much every time the host asks ”Where can people connect with you?” the guest says: “I’m Johnny so and so on Twitter.

Nobody ever shares their Facebook page, or their Instagram, or Pinterest.

They’ll mention their website, and then their Twitter handle, probably 90% of the time.

The exception of course is when the guest is a Facebook expert, or a Pinterest guru.

But in all other cases, it’s Twitter to connect..

I find that fascinating.

When people want to be found, they’re on Twitter. That’s their first point of entry for people wanting to connect with them.

What does this tell us?

That if you’re not on Twitter, you’re missing an enormous opportunity to connect with people.

No matter what the gurus tell you about where to spend your social media time, no matter the fact that adoption rates fluctuate, Twitter is still a very effective tool for connecting with people.

And I can attest: it’s the only platform I actively use, and it works.

Every day I share content, it gets retweeted.

Sometimes my own stuff, sometimes the articles written by others that I share.

New followers share my optin page, several times a week.

People share my salespage.

I’ve gotten sales directly through twitter.

Made connections.

Friends. Real life, good friends, even.

I frequently laugh my head off with the fun and giggles people share.

(And the ludicrous conversations I sometimes have.)

It helps me keep a finger on the pulse of what the artist community struggles with every day.

And – sure beats Facebook – everything you post to your timeline shows up in the timeline of those who follow you – whereas Facebook only shows your posts to a small percentage (less that 20% I think) of your FB friends.

So if you’re considering getting more mileage out of your social media time, I say give Twitter a try.

Find me at @martinstellar, tell me you read this email, and let’s talk.

When I did the survey the other day, and a huge number of people said: “Where to find the audience for my art” – well, Twitter is a great place to begin.

I’ll probably make the next LEAP a detailed manual about how to use Twitter and be effective at it.

But for now, go here to learn the fun, ease, and effectiveness of email marketing –> http://martinstellar.com/starship-mentorprise-writing-coach/

Cheerio

Martin

I help nice people sell more

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Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.

~ Antonio Herrezuelo,
Avenida Capital

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