Martin Stellar - Coach & Consultant for ethical sales and business growth

Martin Stellar - Coach & Consultant for ethical sales and business growth

I help nice people sell more

Download a free copy of my ebook, receive a short daily email,

and learn how to sell without going against your values

What a Cat-Whisperer Can Tell You About Trust

I stuck my arm into the engine compartment, carefully feeling round tubes and wiring.

All the way in the back: something furry.

Carefully I grabbed a fold of skin, and ever so gently started tugging.

There was some screeching and I could hear tiny nails scrape on metal.

A few seconds later, I extracted a tiny kitten – petrified and covered in grease.

The assembled mechanics cheered: the kitten had been stuck in the car, in the workshop, for three
days – screaming day and night.

The garage was right in front of my house, and the noise had kept me awake so I’d walked in to see what was up.

The mechanics were happy because other neighbours had complained, but nobody had been able to get to the kitten.

I took it home, and left it in the kitchen with some food and drink and a box of sand.

For weeks it hid behind the fridge each time I walked in, but at some point he peeked into the living room.

A few weeks later, he’d sleep in a corner of the room – nervously opening his eyes at every sound.

A few more months, and this street-cat, too early removed from his mother and traumatised while surrounded by all manner of loud noises you typically find in a garage, had come to behave like a normal house cat does.

He’d follow me around the house, he’d snuggle up with me on the sofa.

But by that time, we were a year in from when I first rescued him.

Which is to show you that trust is something that grows over time.

This is why the story matters when it comes to selling your art.

For someone who likes your art, and who knows, likes, and trusts you enough to send you money, you need to create the circumstances that make it possible for that trust to grow.

You can’t rush it, can’t force it.

You certainly can’t demand trust from someone, be they cat or human being.

All you can do is provide the circumstance that fosters the growth of trust, and bide your time.

The reason I’m telling you this?

Because one amazingly effective (and fun, and easy) way to allow for trust to grow, is by sending people a daily email.

I didn’t really believe it when I started doing it.

But after a few weeks, comments started coming in.

Words of gratitude, and appreciation.

And hey, sales too.

Daily emails work

They show people who you are, what you’re about, why you care, why they should care.

And, by being consistent in your sending and expressing yourself about your art, your thoughts&feelings and why you do what you do, trust grows as a natural consequence.

Daily emails: can’t recommend it enough.

Not sure you can do it, on your own?

Then here come the cavalry http://martinstellar.com/starship-mentorprise-writing-coach/

Cheers,

Martin

I help nice people sell more

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Results

Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.

~ Antonio Herrezuelo,
Avenida Capital

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