Had a chat last night with an old friend – one of the guys who used to visit the monastery. He’s in business too these days, so it was fun to chat and compare notes.
And once again, I had someone tell me “I don’t like selling”.
“I don’t like that the moment you have something for sale, it’s nasty because it means you want something from people”.
Is that true though?
Me I’ve got plenty for sale, but I don’t want anything from anyone.
I want things *for* other people – not *from* other people.
I want for readers to enjoy a daily dose of healthy business thinking.
I want for clients to get the very best of me, and for them to transform their life and their business.
And for potential clients, I want for them to make the best possible decision, whether that means working with me, or not. Both outcomes are fine, as long as the outcome is best for you.
So my friend suffers from two problems: first is the good-egg problem, where the better kind of person somene is, the more they prevent themselves from getting out there and helping people.
It’s a very common thing.
Th second problem is in his way of thinking, because:
It’s never about getting anything from people. Not for people like us.
And, when you sell from the heart, when you enroll because you’d truly love to work with that person and they themselves buy in voluntarily, you’re not taking anything: you’re giving.
And as long as the sales conversation goes on, you get to give them super powerful and enjoyable conversation, one that will help and be remembered.
And if the stars align, the other person will stop you and say ‘How do I get more of this?’ or ‘When do we start?’ or ‘Take my money!’ – all of which are things I’ve been told.
It isn’t ‘I want something from you’, it’s: ‘If you’re this kind of person, I have something for you’.
And when it’s ‘no sale’?
Then it wasn’t for them, at this point. But if you do it right, you’ll have had such a pleasant exchange, that the non-buyer remembers it positively, which means they’ll be happy to hear from you when you follow up. And you never know when someone will ready themselves to buy. (hint: it’s never when we’re trying to push. that isn’t ‘being ready’, that’s ‘being coerced’).
Now, the good news: if you’re like my friend and you don’t like selling, I’ve got something for you.
Right now, I’m running a pilot-programme for the ethical selling course that I wanted to launch a while ago, but didn’t.
Once I launch it properly, it’ll be $1500, for a 10-week video course with email support and a community membership.
But because this is a pilot programme, I’m giving the training live, 1on1, for a limited number of people, and while this offer lasts it’s $950 for the ten weeks.
Ten seats maximum.
Includes email access to me, and Q&A after each weekly training module.
So, are you a ‘good egg’ and you want to have more impact, and have more fun enrolling clients?
Then this programme was meant for you. More tomorrow… (or get in touch for details).
Also published on Medium.