With all the talk about social media and how you should join ‘the conversation’ and so on, there’s one thing that’s grossly ignored.
Silence is ridiculously powerful.
Not from a spiritual point of view or anything lofty like that.
See, we tend to talk too much. Most of us do. I sure do.
When you talk you can’t listen. It’s impossible.
I don’t care how good you are at multitasking: You either talk, or you listen.
Now, why is listening so important? What makes it such an effective tool, especially in business?
Simple: If you listen long enough, people will tell you everything you need to know.
If you pay attention, listen closely, and smartly encourage people to talk on, they will tell you everything.
Listen long enough, and they’ll tell you what they want you to sell them, and how they want to be sold to.
They’ll tell you the fears and worries they have about purchasing, which you can then remove.
They’ll tell you exactly how they want to be pitched.
They’ll tell you how much money they want to spend, which results they expect, and they’ll tell you precisely what you need to do to get their business.
Silence? It’s golden. Literally.
Obviously, once they are done talking and you’re done listening, you’ll need to respond.
You’ll need to know what to say and how to say it, in order to get that sale.
For that you can get help, with some stellar sales copy.
And you can get that here: www.martinstellar.com/copywriting-services/