Want More Sales? Act Like a Pussy

In business, there is only one valid and current language: the language of the customer.

It’s the same in teaching – a good teacher knows they should talk at the level of understanding of the student.

I was reminded of this when I read a report about a research project into the language and behavior of cats.

If you’re a cat owner, it won’t be news to you: Cats have trick for getting your attention: a particular type of ‘baby-meow’. It’s a tiny little lilt, and it sounds remarkably similar to a human child asking for attention.

In fact, it’s not just children: we adults also use the same type of sound when we need attention, or help, or if we feel hurt or wronged.

It’s that lilt which drives you up the wall when your spouse uses it. With me? Right.

 

In business, the same thing applies.

Whenever you’re communicating with employees, leads, customers, freelance staff – you’ll need to use the language that works for whoever you’re talking to at that moment.

You need to use exactly the kind of words and the tonality that your client responds to, just like cats do.

In other words, you need to meow at your clients. I think.

 

If you’re not sure how that works, go here to have me meow for you:

–>www.martinstellar.com/copywriting-services/

 

 

Talk soon,

 

 

Martin

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