Yesterday on the webinar, someone said in the comments that they’d like to become like a magnet, i.e. have inbound sales, instead of having to go out and find buyers.
And yeah, it’s something we all want:
Buyers show up, money in hand, ready to buy your work.
But while it’s possible to achieve, the path to getting there is long, hard and filled with disappointments.
There simply is no way around it, no matter what ‘miracle solution’ the sleazy marketing types try to sell you.
See, someone like Tony Robbins or Oprah, sure they have inbound requests.
But that’s only because they’re super famous.
And to become famous, they had to ‘comer calle’, as they say in Spain: Eat streets.
In other words: hit the pavement. Get out there, show up, wade yourself through a sea of ‘no’ until you get to a ‘yes’.
Oprah didn’t just show up successful – she *made* herself successful, and it took a long time.
Stephen King is another example: no matter what he writes, his fans will buy the books.
Film makers seek him out to get the rights to his work.
But good ole’ Stephen had to wade through his own sea of ‘no’.
In fact, he received so many rejection letters from publishers, that he had to replace the nail he’d stick them on, with a longer one.
Here’s the lesson:
To become successful, or famous even, or to get inbound sales working for you, don’t focus on that as a goal.
Instead, focus on the activities in your control, that will ultimately get you there.
So the question is: what activities can you implement, that are doable enough, and fun enough, for you to carry on doing them, no matter how many no’s you have to run into?
Also published on Medium.