When They Try to Sell You a Free Lunch

And email I received yesterday, basically saying:

“Hi Martin, we’re hosting an online event, and we would absolutely love for you to join our line-up of accomplished speakers, authors and coaches”.

Ah, a nice bit of stroking for my ego.

So I replied that maybe, why not. Came a reply from the organiser, saying that I could only join if I have an email list of 5000 readers or more.

Which I don’t, but that’s not the point.

So I sent them this:

“I’ll decline: if the promotional contribution I could make is more important than the value I could deliver, it’s not for me”.

Arrogant maybe, thinking that I have ‘so much’ value to deliver, but hey. I do. I got a great story to tell, and valuable stuff to share, for
those who are able to listen.

And it’s not that I object to promoting someone else’s event, if I’m speaking there. Goes without saying.

But something about these setups (and I get these invitations almost every month) just isn’t right.

It’s like when a gallery contacts an artist: “We love your work! You’re special, we must have your work in our gallery!”

And then the artist finds out that there’s a hefty fee to pay – basically, renting wall-space.

Or last year, when someone offered me to co-author a book, along with a few others.

For the honour of which, I’d have to pay $5000. Yeah, what about: No.

The problem isn’t that someone is trying to earn money from third party cash or third party promotion.

The problem is that it’s not done overtly. It’s presented as an awesome opportunity, under the guise of “You’re so special”.  And that’s simply uncouth.

And the biggest problem is that this kind of thing works. Plenty of people fall prey to rackets like that.

So if someone shows up with an awesome opportunity, and they do it in a way that clearly is meant to stroke your ego, be wary.

Ask for the fine print, and if there’s a cost: you might want to pass on by and get back to work.

Of course you might be offered free lunch at some point. That kind of miracle does happen.

Just beware of people who are trying to sell you a free lunch.

And when they do?


Your time is too valuable to be building somebody else’s business.

I say build your own.

Want some help with that?

You know where to find me…



Also published on Medium.

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