“Hi, we’re from the electricity company – we’d like to ask a few questions to see if you could maybe save on your monthly bill”.
Two kids – boy and girl, about 22 years old. And I knew they weren’t from ‘the electricity company’ (Endesa, in Spain), but from one of the many competing ‘open market’ providers.
“Endesa”, I asked?
“Um… yes”, they stuttered.
I tried to smile, but probably failed. Trying to be nice though:
“Guys, I know you’re not from Endesa. You’re with a competitor, and you want people to switch providers”.
Gobsmacked, they stared at me.
“I know what your job is – in fact I teach people how to sell, but real selling is about ethics, you know?
“Knocking on people’s door is one thing, but telling lies? C’mon, is that the job you want?”
I know, I was being pedantic – high moral ground and so on. But I don’t like being lied to, and if a couple of kids knock on my door and try to BS me?
Then I guess they’ve just sold me the privilege of throwing a little lecture at them.
Now, if you read my articles, I doubt you’re the kind of person who would tell a blatant lie to a buyer.
It’s not the kind of thing people like us do.
But what about fibs and little white lies?
It’s easy to say something like “I was just in the neighbourhood so I thought I’d drop in”, but people know that it’s not true, and that means you instantly reduce the amount of trust they have in you. Even if it’s a seemingly innocent fib.
And the fact of the matter is: people need to trust you in order to buy from. Especially these days, with all the hucksters and liars out there.
It might be scary to be completely honest in all cases, but it increases trust – fast! – and makes selling a lot easier.
Fib, and you’ll be seen as ‘one of those’.
Or be truthful, and you’ll be seen as respectable and reliable – and guess which kind of person a buyer is most likely to buy from?
P.s. I’ve decided to do something different: normally, when working with clients, it’s in the shape of a 3-month coaching programme. The upside of that is an intense and transformative process, but the downside is that the cost makes it inaccessible for many people.
So to make ethical selling and business growth coaching available for more of my readers, I’m offering 2-hour one off sessions, at $150. There’s limited availability, so if you’ve been on the fence about working with me, this is your chance to spend 2 hours and get the best of what I have to offer. Let me know if you’re up for it, and we’ll set up a time.
Also published on Medium.