This is Not a Cliché: How to Make an Offer They Can't Refuse

Nope, no need to bring a gun.

Unlike Robert de Niro in The Godfather (which is where the quote ‘an offer they can’t refuse’ came from.)

When a business makes an offer the buyer can’t refuse, it’s not about force, or bullying, or being pushy. And certainly no guns.

 

Most people make a basic mistake when they make an offer.

It looks like this: “I provide product ABC. This is what it costs. Do you want to buy it?”

That’s not bad – especially the question at the end.

But your offer is more than just the product with the attached price

It includes a whole bunch of things.

Expectations

Trust.

Customer service

Speed of delivery.

Social proof.

Method of delivery.

Guarantee policy.

So on, so forth.

There’s a lot that goes into an offer.

And even more if we’re talking about an offer they can’t refuse

Part of the hard work goes into writing about that offer of yours.

For that, obviously, you have my help right at your disposal: you just hit reply and I’ll be there.

But before that writing part starts, you need to define your what your offer is about.

Figure out what goes in it.

How it works.

What’s in the tin

Very important: who it’s for.

Even more important: Who it isn’t for (those are the ones you want to actively dissuade). Fire them before they even buy.

We only want happy clients – right? Right.

By now, you might be confused: How do you actually put together an offer they can’t refuse?

How do you make it so enticing they just can’t resist?

Simple: you hit reply and we start talking.

You’ll get me on your team to help you a create an irresistible offer.

And, you’ll get the copy that explains it all in detail and that gets people falling for your offer, over and over again.

Ready? Then go here to see what an irresistible offer looks like: http://martinstellar.com/high-conversion-sales-copy/

Warning: you might end up hiring me. DANGER: if you don’t, you probably won’t be getting the sales you ought to be getting.

Talk soon,

 

Martin

I help nice people sell more

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Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.

~ Antonio Herrezuelo,
Avenida Capital

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