The moment you tell someone “Do this thing”, they’ll rebel.
That’s why traditional selling is so icky.
A seller trying with all his might to show the buyer that the seller is right, and that the buyer needs to change their views and make a decision, and buy? Yuck.
But even if the seller is right – if he or she correctly surmises that their product or service is right for the buyer – that doesn’t mean they get to tell the other that they are wrong.
And like it or not, even if your heart is in it and you truly care, the moment you try to tell someone that your view must be adopted, you’re making the other person wrong, because you’re right. And that never works.
Hence the saying:
Things are bought, not sold.
Buying is inward, it’s a pull. ‘Selling’ is outward, it’s push.
This is why I teach entrepreneurs how to communicate in such a way that there’s no pushing, no ‘selling’, but instead there’s pull, and buyers buy, of their own accord.
If you want to learn how, there’s still a few seats open for my training on ethical enrollment.
Let me know if you want access…
Also published on Medium.