Whether you’re a coach, a CEO, an artist or speaker or author or inventor:
People need you.
That’s why you get paid (be it in fees or salary) to show up and do your work.
In other words, there’s demand for what you bring.
And, it’s incumbent upon you (and every other professional) to supply and bring that thing.
And if you’re then also someone with a purpose – doing your work because it makes a difference – marketing, promoting and selling go from ‘necessary evil’ to something you can do with pride.
After all, they need you – and nobody is going to search in order to find the needle (i.e. you) in the haystack (the marketplace for your kind of work).
No, it’s up to you to show up and be findable.
That’s how people who need you get to have what you do.
That way you fulfill the purpose you do it for, and that’s how you make the money too.
And that purpose can be anything you want – it doesn’t have to be ‘end world hunger’ or ‘invent the next generation of batteries for Tesla’.
Whether you create inclusive workplaces, or sing with Alzheimer patients, or run PR campaigns for social enterprises, or teach maths, or coach entrepreneurs on servant-leadership: you’ve got a purpose and it’s valid (and I do hope you know what yours is).
Work for that purpose, show up to the people who need you, and:
Discover your own best, most fun, true-to-values method for growing your influence, business, revenue, and impact.
Because if we don’t manage to sell, those who need us don’t get our work.
And if that happens, there’s a harsh question to ask:
Are we serving our purpose?
That’s why I teach and coach on business and sales.
Because folk like us, we do this thing we do for a purpose.
It’s our job to serve that purpose and that requires getting good at enrolling people in our work.
That’s how we get to serve our purpose.
And if that resonates and you’re ready to scale up, let’s talk and see what we can do.
Also published on Medium.