I’m proud of my work, but I’m not precious about it.
I’m happy to work with client feedback.
The interchange is often very useful – it helps me create better copy.
It’s a little bit more delicate when a client starts to edit the copy on their own, but I’m not against it.
But sometimes, things go wrong
When a project is finished, and we’ve signed off on the copy, the best thing is to leave it good and well alone.
Again: not because I’m precious about my copy or because it would hurt my professional pride.
No, it’s because edits after the fact can render a good page completely ineffective.
Even very small tweaks, the kind you think won’t make that much of a difference.
They do make a difference.
Big difference too.
Can kill your copy right dead.
Every so often, I see a client making small edits.
An extra paragraph, a change in punctuation, removing a line…
Edits like that seem to make sense, but be warned:
Something as tiny as one comma in the wrong place can completely break a page.
See, salescopy is an integral whole, with a head, a tail and an inherent flow.
There’s a level of flow, logic and persuasion hidden in it, designed to progressively work on the mind of the reader.
In other words: I write that stuff, like that, for a specific reason
If suddenly a sentence is ‘corrected’ with an extra comma, that comma can be the Achilles’ heel of the page.
If it stalls a sentence in the wrong place, it could cause a percentage of readers to stop reading there.
And if they don’t read through to the end, they won’t buy.
So take heed: never mess with your copywriter’s work.
If you absolutely have to make changes, then always go back to him or her for a final review and approval.
After all, you bought that stuff from someone who knows how it works
Here’s some news: I’ve taken on a fairly big project that will keep me nicely busy until January.
I have planned it so that I can still take on smaller jobs, but availability is limited.
If you’ve been thinking about working with me, now would be a good time to start.
Get it while I’m still available. Especially with the Christmas season coming up: You want to be prepared for a slice of that pie, don’t you?
So let’s talk. Reply to let me know how I can help, or go here to read how it works: http://martinstellar.com/copywriting-services/