The Daily Meaning of Art? Save the Whales

A reader writes in after yesterday’s Burma Shave email, asking:

“How can an artist deliver something every day, that is as useful and as needed as shaving cream?”

Oh come on, is there really nobody paying attention?


Alright then, let me ‘splain it again.

And to make sure you get the point, as well as drive home the cold hard fact that an artist doesn’t have to be a starving artist, let me pull out an artist named Wyland.

Ever heard of him?

Must have.

He’s been at it for decades, and he’s made tons of money.

I just listened to an interview with him and he said he recently sold a watercolour for many thousands of dollars.

Nice work if you can get it.

But not only that (it’s never just about the money).

Wyland is a fine example of how and artist can actually be as meaningful and important and useful and daily as shaving cream.

Or milk, or an internet connection, or basically anything that a person can want in their lives on a daily basis.

I mean, his marine life paintings aren’t just art: He actually has a message behind it, which is that if we don’t take care of our planet, we’ll all be royally screwed.

Hence, ‘save the whales’, because he happens to be passionate about water, swimming, diving, and whales.

So that’s one way for an artist to be useful on a daily basis.

Which doesn’t mean you yourself need to be as lofty and aspirational as Wyland, though it helps.

Another reason in which you can be useful, is simply be the fact that you are an artist, and therefore you are the custodian as well as the envoy of meaning, beauty, upliftment and the enrichment of other people’s lives.

And correct me if I’m wrong, but I do believe that each of us can do with a healthy dose of that on a daily basis.


That all sounds very nice and meaningful.

But how do you actually bring that to the world in a practical sense, on a daily basis?

Is it possible to inject some of that into people’s lives, every day?

I mean, depending on the type of work you do, you might not sell every day.

So how do you bring meaning and beauty to people every day?

You build a list, and you send people an email.

Something simple, friendly, useful

Something that shows your subscribers that you’re at it every day, that your art is your life.

That you’re on  mission, that you have a goal, a drive, and purpose.

Can be any kind of thing.

A painting you made, or a photo – and if you don’t like writing, you can add a quote to it.

People like quotes and combining one with a visual is a very effective way to connect with people.

Can be a short video from your studio – stick it on youtube, and you get SEO benefits for free.

Or, you write something and tell people about the different ways in which your art and your thoughts and inspiration can enrich their lives.

If you want to learn how to do that effectively and with ease, here’s where you can sign up if you want me to teach you how.

There –>

Save the whales.



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