The Case for Being a Technologist in Business

The E-myth says that someone who’s awesome at doing something people pay for, isn’t necessarily also good at running a business.

So when you go from the Operator in, to the Owner of the business, things get easier. You stop exclusively working IN your business, and go to working ON your business.

A level up from the Owner archetype, is the Artist.

The visionary, the architect, the designer… that’s the archetype that turns a good, fun, and profitable business, into a dream machine.

But there’s a level above is: the technologist.

Technology comes from the Greek ‘Tekhne’ (art, craft) and ‘Logion’ (oracle), or:

‘Tekhnologia’: (systematic treatment of an art, craft, or technique) and as such can be understood as:

The precise, deliberate, measured and intentional application of skills&knowledge in the art of building a business.

Fun fact: whether or not you see yourself as the technologist of your business or not, you already are it.

Tag!

Question is: are you going to lean in to the archetype and apply yourself to your business, the way a technologist would…?

Cheers,

Martin


Also published on Medium.

I help nice people sell more

Sign up for daily ethical selling emails and get a bonus of my free e-book, 10 Rules for Ethical Selling.

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy

Looking to increase your sales as well as your impact?

Then maybe we should talk

Results

Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.

~ Antonio Herrezuelo,
Avenida Capital

get the book

…and sell the way nice people do

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy

get the book

and sell the way nice people do

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy