The E-myth says that someone who’s awesome at doing something people pay for, isn’t necessarily also good at running a business.
So when you go from the Operator in, to the Owner of the business, things get easier. You stop exclusively working IN your business, and go to working ON your business.
A level up from the Owner archetype, is the Artist.
The visionary, the architect, the designer… that’s the archetype that turns a good, fun, and profitable business, into a dream machine.
But there’s a level above is: the technologist.
Technology comes from the Greek ‘Tekhne’ (art, craft) and ‘Logion’ (oracle), or:
‘Tekhnologia’: (systematic treatment of an art, craft, or technique) and as such can be understood as:
The precise, deliberate, measured and intentional application of skills&knowledge in the art of building a business.
Fun fact: whether or not you see yourself as the technologist of your business or not, you already are it.
Question is: are you going to lean in to the archetype and apply yourself to your business, the way a technologist would…?
Also published on Medium.