The Blindingly Obvious, Yet Usually Ignored Relationship Between Measurement and Results

If the saying ‘what gets measured, improves’ is true, then what’s the first thing to measure?

The self, of course – and I’m talking about your performance, not your height or waist-size.

Yet curiously, that’s often the last thing we ‘measure’.

We set a goal, for the year or the month, and then we measure the results: the number of clients, revenue, whatever kind of goal you have.

But the thing that gets you towards your

But what about the thing that gets you towards your goals?

Meaning: the way you show up to your work, and the way you handle the tasks you need to execute on – do you measure those?

I’m willing to bet ready money that you don’t keep track.

Oh sure, you plan and review – but that’s not the same thing as measuring performance.

Me, I measure my actions. Number of emails sent, number of appointments with potential buyers. Conversion rates, list growth… I still need to improve, but I’m keeping track of what I’m doing.

Which is why aside from todo lists, I also have a ‘done-list’, where I record the actions I took that day.

And, I record every day what my level of exertion has been.

None of this is because I’m obsessive, but because the brain simply loves direct feedback.

When you put your performance on a dashboard or chart, and you observe the levels of activity, you’ll start to see a correlation between how you show up, and the results you get. Duh, right?

Yes, but are you doing it?

Are you, actually, measuring yourself, to see how you perform in your business?

Cheers,

Martin


Also published on Medium.

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Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.

~ Antonio Herrezuelo,
Avenida Capital

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