The Artist’s Kryptonite | Meet The Black Muse

Fun little email exchange with a reader yesterday.

He mentioned ‘The black muse’, and I thought that’s a great term.

Says he:

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Its a term I used for those ‘friends’ who don’t want you to be successful. Would prefer you to be in the pub with them and drinking their life away. So their lives don’t seem so dull.

I lived in a place in Manchester called Chorlton. Known nationally as ‘ the Islington of the North.

You cannot move for creatives. Everyone has a project they’re working on.

The next big writer director artist actor musician. Seriously they were everywhere. But mostly they were in the pub. Drunk on their stories of future fame.

The black muses.

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Beautiful, really.

Incidentally, this is a great example of what can happen when you make email marketing a habit:

You end up with friends, and fans and yes, buyers.

Because if you communicate consistently, you trigger reactions from people.

And those become conversations.

And inside conversations, sales happen.

But anyway, back to the Black Muse.

She’s everywhere.

And she’s deft and deceptive: in many of her appearances you’d never recognise her.

The drinker wannabe artists in Chorlton, yes – there she’s blatantly visible.

Maybe because her invisibility cloak loses power when exposed to alcohol, who knows.

But in many other ways, she’s all but imperceptive.

She’s the wife who humours you but secretly doesn’t believe you can be a success.

She’s the fellow artist who pretends to be excited about your success, but secretly resents it and chips away at your self-esteem.

She’s the sibling who’ll tell you art will never pay the bills.

She’s ‘common sense’ telling you to stick with your dayjob.

She’s the voice that says ‘some day I’ll get to marketing’.

She’s the hand that closes your laptop when you procrastinate on your marketing while you tell yourself ‘I’d rather be in the studio’.

The Black Muse is everywhere, and she’ll sap your strength.

She’s to artists what Kryptonite is to Superman.

And she’ll be with you all your life, until you start to recognise her and refuse to let her influence you.

Not until you excise The Black Muse from your life will you be able to achieve success.

By the way, I happen to be a Black Muse surgeon – trained to open your eyes and help you remove her from your world.

Call my office if you want to schedule a surgery.

Meanwhile, I’m off to sharpen my scalpels.

Cheerio

Martin

I help nice people sell more

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