The Antidote to ‘Death By Opportunity’

Housekeeping: Sorry about last Friday’s messy formatting – looks like some people had all kinds of weird characters in their email. With me you get typos free of charge, but that mess wasn’t meant to happen.


In a world as big as ours, there’s practically unlimited amount of opportunities.

Every email you open, every streetcorner you turn, each stranger you look in the eye in passing, every book someone recommends – you never know what opportunities you’ll encounter when you make a decision, but one thing is certain:

No matter what you do, you’ll ALWAYS meet opportunities.

Can’t be avoided. Even if the only opportunity at some point is ‘learn and grow from a painful situation’: There’s always something.

And that can be problematic.

It’s hard to figure out which opportunities are the best to dive into.

If you take them all on, you’ll end up adrift and directionless.

Following too many opportunities is a major cause of procrastination and stuckness (i.e. death by opportunity).

And there’s so many of them, all so interesting or filled with potential!

Should you take on that client?

Have that conversation you’ve been wanting to have?

Invest in that coach or that truck or that SEO service?

Accept the invitation to speak at an event?

Dig through your journals from last year?

Read that book that your gut tells you will cause a big shift for you somehow?

Reply to that email you haven’t had the nerves yet to reply to?

Go on that retreat?

Stay home tonight?

With so many choices and each with their own opportunities, how do we decide which of them ought to be in our lives or not?

If ever you’ve felt overwhelmed, or if ever you’ve gotten off course by choosing certain opportunities, the answer is:

Choose those opportunities that are aligned with your objectives. That’s the antidote to overwhelm or ‘death by opportunity’ or unfulfilling results.

Obvious and simple as a concept, but very tricky to put into practice. Works though.

Whatever goes in your mix of objectives (hobbies, revenue, relationships, fun or sales or fame or happiness etc etc), let that mix of objectives be your north star for decisions and choosing opportunities.

Everything that’s not aligned: best ask yourself long and hard whether you want to go for it.

Because everything that’s not aligned with your objectives, will very likely prevent you (or at least it’ll slow you down) from reaching them.

And if you’re not clear on what your objectives are?

Then stay tuned for tomorrow’s email, I’ve a tip for you.



Also published on Medium.

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