After that email yesterday, where I was having some fun telling you why not to listen to the excellent interview with Owen Garratt, I received a few replies.
One stood out.
Some chica, writing back:
“Stop bothering me with your stupid email”
Obviously, I didn’t waste a second of her time or my time, and scrolled down to click – I must say very courteously – her unsubscribe link for her.
Because dude, that’s just how nice of a guy I am.
Don’t understand why she didn’t do it herself, instead of risking another stupid reply from me, but hey.
Next, I thought about it, and then I started writing this what you’re reading now.
Because I’m happy that she wrote in to complain.
I’m glad she let me know she’s not interested.
First, because I don’t mean to bother anyone.
Second, because it gave me a cue to explain something to you.
Third, because it means I’m doing something right.
See, I’m not for everyone.
I don’t need a million friends, and I don’t need to have the entire art-making world love me.
I just want a couple of very interested people, folk who are like me in some way or other.
Because those are the people I can help.
The right kind of people, those are the ones who benefit from my work.
And that’s the only kind of person I do this for.
Polarising people is a good thing.
If you try to please everyone, you’ll be bland, and you won’t really truly matter to a lot of people.
But if you stand out, have an opinion, your own voice, that’s when you see some people turn away, while other people get excited and passionate.
And as for her calling my email[s] stupid, ask me how much I care?
If anything, it says something about her, not about me or my emails.
After all, several people wrote back to say they liked the email, and some told me they were very grateful for the interview.
She calls it stupid, while others tell me they get so much out of them, that it’s like therapy but cheaper, and that I should keep up the good work.
Stupid is, indeed, in the eye of the beholder.
So, don’t try to be Wonderbread.
Be the best dang wholegrain rye and spelt sourdough loaf that you can be.
With raisins, if you like – or nuts, if you’re like me. .
And, cheer when people don’t like it.
Because that means that other people will really REALLY like it.
Some people call it repulsion marketing.
I just call it comfortably being yourself.
Learn how to use it in your art marketing in the LEAP newsletter –> http://martinstellar.com/leap-to-more-sales/