An average seller tries to reason with people: “Once you understand how good of a choice it is to buy this thing…”
A good seller works with benefits and desires: “You’re telling me you want outcome X, which is precisely what we created this offer for. It looks like this is the thing you’ve been looking for”.
A terrific seller works relationships and service: “I’m here to help you get to the right decision, be it buy or don’t buy – talk to me about any concern you may have, I’m not pushing anything here”.
And someone who sells with a purpose, from the heart, out of sheer desire to make a positive impact?
That person seller sells stewardship. “I’m here to make sure you’re taken care of – by me, and by the product or service you’ll be using. I’m here to be a steward over your outcomes”.
That seller btw is the one who gets the easiest sales, most referrals, and best clients.
Sell stewardship: let people know you’re there for them.
Also published on Medium.