A list of past and current customers is a terrific asset to leverage.
If people have paid you before, there’s a good chance they’ll do so again – provided you show up and talk to them.
Or consider your specific, individual talent or ability.
Whether you call it Intellectual Property, or intellectual capital, or your ‘Zone of Genius’ work: it’s a super valuable asset.
If you package it into a programme or system, meaning you can&clone yourself, you can get your work into the hands of more people.
(Incidentally, it’s why I built the IP to Profit System, to help you do exactly that).
Then there’s your values – the things you’d stand on a barricade for – that too is an asset, because when you identify and connect with people who have similar values, you instantly have rapport with them.
And there’s more: your team, your intelligent ability to think up solutions or systems, your likeability, your network… lots of assets, and each can be put to use for greater results.
So many assets to leverage!
What most people do though, is take one asset and try to make it work.
Create a course, and sell it.
Analyse and segment your customer list, and get on the phone.
Redress your ideal client profile, and start seeking more narrowly for people who match your values.
All that is good, useful, and can even be necessary…
But what if you stack your assets?
What if you make each one work better, and together, and have your assets work to leverage each other?
Look at all the building blocks you have, all the assets present and under-utilised…
What if you stack them?
What could you build?
P.s. If you want to go with your business’ two core, most valuable assets and take the shortest route to revenue, start here.
Also published on Medium.