Solution-bias (Plus, a Solution For Ya)

Specifically, a solution in case you suddenly have a lot fewer sales than before. Here’s the situation:

Being human means being biased. It is literally impossible to be completely unbiased, because on an evolutionary level, we’ve always needed to make snap-assessments about the world around us.

Otherwise, we wouldn’t have survived this long. If you can’t be biased to assume that fangs = threat, you’ll quickly discover just how threatening and mortal fangs can be.

So if you think that you’re completely unbiased, your lizard brain says no.

The good news here, is that you get to choose your biases. Good and useful ones, or silly and obstructing ones. Up to you.

And choosing them isn’t all that hard, once you start to identify the ones that you already have.

For example: You may be inclined to think that society is going to collapse, which will cause you to spot in your world all kinds of confirmations of that fear.

Or, you can choose a different bias: that amidst the mess and chaos, there are quite a few good things happening. Those may not make the bad things less bad, but looking at positive sides, silver linings, sure does help your state, and thus you help the state of others.

In other words: a positivity bias is healthy for you and a service to others.

Someone this week pointed out that I have a ‘solution-bias’ – which I’d never heard of before, but it’s true: I like building solutions.

It’s why I was able to quickly create the IP 2 Profit system, and launch it in less than three weeks.

Because I saw a problem (people suddenly not selling and earning) and I figured ‘Let’s build a solution’ (take your intellectual property and convert it into a new revenue centre).

Biases are kind of like air: You’re going to be breathing anyway, so you might as well breathe fresh, clean air. Or food: if you’re going to be eating, best eat well&healthily.

And biases: you have them, whether you like it or not, agree or not.

Best choose those biases that enable you to create, solve, grow, serve, and thrive. For me, that includes a bias for solutions.

And if your bias is ‘it should still be possible to sell my work, even now’, than this here recording of yesterday’s IP2P training will give you all kinds of confirmations (and tools) to make selling your work real.

Replay here: https://youtu.be/YCBGOnEjuCk

Fair warning: this is a pretty dense and intensive training. If you want to put it to use, and you feel a little overwhelmed, don’t worry. Just watch it again, make notes as you go along, and send me an email if you have questions.

Or, if you want me to help you one on one with implementing it, also send me an email.

Enjoy!

Martin


Also published on Medium.

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~ Antonio Herrezuelo,
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