One of my clients contacted a podcaster: “Got a story, your audience might like it, want to interview me?”
Podcaster replies: “Sure! My guests sponsor me, and the price of admission is $160”.
Obviously, when my client asked my opinion, my reply sounded very much like “Hell no!”
For one thing, if a podcaster charges money for interviews, they either don’t know how to run a business that’s profitable enough to cover the cost of hosting a podcast.
Or, it could be that they are profitable, but they’re simply greedy. Grab what you can etc.
But ok, that’s their problem.
Our problem is an erroneous valuation of self and time.
If your story is interesting and good enough to go on a show, you bring value to the host, who gets to amplify their audience, visibility, and profits, by the value that the guests provide.
The guest is the prize, the asset who brings value.
An interview guest shouldn’t pay for the privilege, just like an artist shouldn’t pay a gallery, nor should a public speaker pay to be on a stage, like that lady in Malaga tried to get me to do last year. Hell no.
What’s next, journalists charging money to their interviewees? Sheesh.
You’ve got the value. You share it and they benefit.
So if yesterday’s message didn’t land, I’ll say it again:
Be the prize.
Also published on Medium.