A savvy business owner sees a hole in the market, and figures out a way to fill it.
A savvy and compassionate business owner sees a pain in the world, and finds a way to ease it for those who suffer from it.
These are the people we all know, and their products and marketing are there to be found wherever we look.
And then there’s a third kind of business owner.
This type isn’t in business because there’s a need, or a hole in the market, or because they found a way to make money.
It can even be argued that these people aren’t in business, necessarily: they’re on a mission, and a business just happens to be a good vehicle to further it.
People like that, they see a status quo that they refuse to accept, and they make it their mission and their purpose to right the wrong that they see – to change the status quo.
(The wrong that I see, and that I want to fix, is that ‘the nicest people, those most concerned with making things better, are often those who struggle most to grow their business’. That to me is wrong, because it means that the less nice, the more aggressive or less scrupulous, do move forward, while good eggs don’t. I stand against that and my mission is to make the good eggs, those business owners who actually care, grow and profit the way they deserve).
Incidentally, my favourite kind of client is of course the kind of person who’s on a mission: it’s a lot of fun to see someone scale up because of, rather than despite, their values.
Because that’s the whole simple essence of an ethical business:
Your values don’t have to stand in the way of your growth – they can enable your growth, and impact, and money, and all those good things.
And good eggs, folk on a mission, well that’s the kind of person I have a lot of time for.
So anyway, I’m curious:
What mission are you on? What do you stand up for?
What wrong does your business serve to right?
Also published on Medium.