“Hi Martin, remember me?
“I used to be your next-door neighbour, 30 years ago.
“Well, my husband and I separated after nearly 38 years, and that means I need to decorate my new home.
“I always loved your mother’s watercolours, and – is she still painting?
“I want to buy another one.
“Let me know how I can get a hold of her?”
This email (rewritten for the sake of brevity) arrived in my inbox last Sunday.
I was thrilled – not only because I loved those people.
Still remember how her husband first got me started playing the guitar.
How he and I used to play Duelling Banjos across the fence.
The biggest reason I was so happy, is that this is perfect proof that yes, art really is a necessity for people.
30 years later, and what does she do?
She haunts me down on the internet because my mum doesn’t have an online presence.
And more importantly: because she wants a new painting, from the same artist.
Not something from a gallery, not a piece from a current friend…
No: she wants THAT. Not something else.
If there’s any stronger proof that for the right audience, art really is a necessity and not a luxury, I’d like you to show me.
For some people – quite a few of them, judging by the worldwide total amount of art sold each year – art is a must.
Your task as an artist is to identify, and then find, those people.
Next, you put yourself in front of them consistently and repeatedly, and that way you too can sell your art.
There’s another lesson in this: my mother is lucky that I’m findable on the internet, so that our once-neighbour can get back in touch.
Since she herself has no site and no account on any art-website, our neighbour would have had to settle for a painting from somebody else, out of necessity.
Which translates to: it’s your moral and ethical duty to be visible to people, to be findable, and yes, to say: I sell these.
Because, once again, there are people looking to buy from YOU and no-one else.
If you don’t make the effort to be findable, you’re not doing them any favours.
Or yourself for that matter, because you won’t sell much.
Now here’s where things get tricky: lots of people, artists and others, simply don’t have the confidence that they’re good enough, or that they’ll be able to promote their work.
That’s why the February issue of the LEAP Newsletter will deal with things such as mindset, confidence, insecurity-killers and authority-building.
Get on board here –> http://martinstellar.com/leap-to-more-sales/