A while ago, I issued a proposal to a potential client – and they turned it down, because of the price tag.
“You’re pricing yourself out of the market” was the response.
“Not historically so”.
Arrogant perhaps, but true.
Here’s why this might be relevant to you:
Each market segment, and each prospect in those, has their own acceptable levels of investment – and if you find that people turn down your offers because of price, it’s not that your pricing is wrong: it’s that you’re talking to the wrong market.
Some people pay 20 bucks for a pair of shoes, others pay 2000.
It’s on you as the business owner to decide who you want to sell to.
If you have a high-value service offer, and there’s a considerable investment to make, you need to carefully choose who you talk to.
Many entrepreneurs who deal with ‘can’t afford that’ or ‘it’s too expensive’ on a frequent basis, will try to fix their offer or their price.
But that’s a losing game – it’s much more fun, and much easier, to fix your targeting and niche and audience.
There’s people who want to pay top dollar for your work – and if you want to earn top dollar, you need to focus on showing up to those people.
Makes sense, want me to help you define that top-dollar niche to talk to?
Let me know…
Also published on Medium.