Pricing Yourself Out of – and Into – a Market

A while ago, I issued a proposal to a potential client – and they turned it down, because of the price tag.

“You’re pricing yourself out of the market” was the response.

My reply?

“Not historically so”.

Arrogant perhaps, but true.

Here’s why this might be relevant to you:

Each market segment, and each prospect in those, has their own acceptable levels of investment – and if you find that people turn down your offers because of price, it’s not that your pricing is wrong: it’s that you’re talking to the wrong market.

Some people pay 20 bucks for a pair of shoes, others pay 2000.

It’s on you as the business owner to decide who you want to sell to.

If you have a high-value service offer, and there’s a considerable investment to make, you need to carefully choose who you talk to.

Many entrepreneurs who deal with ‘can’t afford that’ or ‘it’s too expensive’ on a frequent basis, will try to fix their offer or their price.

But that’s a losing game – it’s much more fun, and much easier, to fix your targeting and niche and audience.

There’s people who want to pay top dollar for your work – and if you want to earn top dollar, you need to focus on showing up to those people.

Makes sense, want me to help you define that top-dollar niche to talk to?

Let me know…

Cheers,

Martin

 


Also published on Medium.

I help nice people sell more

Sign up for daily ethical selling emails and get a bonus of my free e-book, 10 Rules for Ethical Selling.

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy

Results

Martin helped our co-working space get to full occupancy and $25.000 monthly revenue in less than a year.

~ Antonio Herrezuelo,
Avenida Capital

Looking to increase your sales as well as your impact?

Then maybe we should talk

get the book

…and sell the way nice people do

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy

get the book

and discover how to sell the way nice people do

You’ll also receive a short daily email on ethical selling and business growth.

Get the FREE eBook...
Enter your email address and click on the Get Instant Access button.
We respect your privacy