Ever heard of Dr. Seuss?
He created a series of children’s books in the last century.
And before we get into the meat of today’s email, let me just impress this on you:
If you have children, then it would be a really – REALLY – good idea to read Dr. Seuss to them.
Fox in Socks, or One Fish, Two Fish, Red Fish, Blue Fish – just pick the one for their age and give or read the books to them.
You will do their little minds an enormous favour.
The way Dr. Seuss juggles with language is something I believe we should all experience, as early as possible.
Trust me on that one.
Anyway, the reason I bring this up:
Dr. Seuss, before becoming a blessing to generations of children, was an advertising professional.
He spent years drawing and writing advertisements.
Same thing with Drs. P, a Swiss born gent in Holland who became one of the most respected wordsmithing composers and performers.
Same with F. Scott Fitzgerald, Dorothy Sayers, William S. Burroughs.
Terry Gilliam of 12 Monkeys fame too.
And let’s not forget that pinnacle of fun and education, Jim Henson.
This tells us something incredibly important, namely:
The act of marketing is inherently a creative process.
And you are a creative person, otherwise you wouldn’t be reading this.
So it’s easy to see that marketing your work, and promoting, and selling, are actually a natural part of the life of an artist.
Now here’s the kicker: once you really get this, once you discover that marketing itself is creativity, things will become much easier for you.
No longer do you have to fret of keywords or traffic or SEO or salespitches – just make it an art.
Turn the process of marketing into an art, let your creativity loose on how you can reach more people and engage with them.
Have some fun with it, instead of procrastinating or trying to push a boulder up a hill.
Lean into it, integrate it.
You’ll still need to work on it, but marketing your art can become a fun and creative thing, instead of a drag.
All depends on your mindset.
If you want help with that mindset as well as tools and strategies, the LEAP newsletter is here for you.
Where, you say?
Here, I say –> http://martinstellar.com/leap-to-more-sales/
Oh, the places you’ll go…