No, But I Mean It: Specialise (If You Want to Live)

Looks like my email about specialisation the other day caused some anger.

A reader replied by writing a blog post.

It’s in dutch so I’m afraid I can’t share it with you.

The gyst of it is that this reader diversification a hallmark of being human.

Which I agree with.

It doesn’t get you your daily bread though.

Now, I didn’t mean to say you should never do other jobs if that gets you more cash or if you need it.
But look at it like this:

Suppose you’re a housepainter.

You market your work.

You do the jobs that you get.

You get paid for the work, and you continue to hunt for new gigs.

Then someone says: “You know how to build websites, right? Can you build one for me?”

I have a nice crisp $100 bill here, says you’ll be doing the job for a friendly price

Meaning, too little to make sense, and certainly not enough to be a business-price.

You’ll be building that website, for too little money, and while you’re doing that, you’re not marketing your painting business.

You’re not painting anything either.

So you’re not getting paid for painting, obviously.

Why? Because you’re busy doing something that is not your core moneymaking activity.

Makes no sense.

Focus. Specialise.

That is, if you want to have a business that sustainable, profitable, and not too stressful.

Which is why I only write and stay clear from anything else. I just get better results that way, for my clients as well as for myself.

Each to his own, but I’ve had the experience and I’ve learned my lesson.

Things are better when I specialise.

I recommend you do the same, even if you have another 100 talents you could be using.

Rembrandt didn’t become as good as he is by working weekends as a bakery boy.

Horowitz didn’t become the world’s greatest pianist by earning his keep as a car mechanic

People focus.

It makes them good at things. Really really good.

And that means people are attracted to that ultra developed skill you have.

Need help selling that skill? Then consider hiring me to communicate your message with your prospects. Details here:

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