Sane and ethical people don’t just want the money: they want their buyers to be happy they bought, as well.
But wanting happy buyers isn’t enough.
Not if you don’t also want the money.
If you don’t have financial goals for your business, and you only measure how happy people are, or how many of them you have, you’re working to reach a moving target.
How much happy? How many people happy? How scalable is your happy, given that you’re not looking at the financial goals that enable you to re-invest, scale up, reach more people?
I meet a lot of wonderful people, committed to doing stellar work and serving clients.
But everyone I meet who only wants happy customers but does not also want to reach narrowly defined, specific money goals, struggles.
And you don’t have to struggle.
All you have to do is want the best of both worlds: want happy buyers. Want the money.
Also published on Medium.